aniccast #5 – GA4 – Getting started with Google Analytics 4 with Ed Truman

aniccast #5 – GA4 – Getting started with Google Analytics 4 with Ed Truman

In this episode of  Anicca Digital’s #aniccast, Ann Stanley (Founder & CEO of Anicca Digital), talks with Ed Truman (Head of Analytics and CRO) about getting started with Google Analytics 4, or more commonly called GA4. Ed will be bringing you up to date with the current status of GA4, highlighting the key GA4 reports…

How to use ChatGPT in your marketing – examples & free “PROMPTS” & TEMPLATES” to use now (Friday 27th Jan – 9:00am -10:00am)

How to use ChatGPT in your marketing – examples & free “PROMPTS” & TEMPLATES” to use now (Friday 27th Jan – 9:00am -10:00am)

ChatGPT is the new AI-driven text-based tool from OpenAI, which has taken the marketing world by storm since its launch at the end of November 2022. Ann has been using ChatGPT since December to help with a range of tasks including being a writing assistant in collating text for her new book. A few weeks…

aniccast #3 – How to use geo-targeting in Google Ads (PPC) – Podcast with Matt Cocking

aniccast #3 – How to use geo-targeting in Google Ads (PPC) – Podcast with Matt Cocking

In Anicca Digital’s third episode of the #aniccast podcast, our host Ann Stanley (Founder & CEO of Anicca), chats with Matt Cocking (Digital Strategist), on the use of location targeting in Google Ads, to help you reach those local audiences. The discussion covers the different options available, such as location and keyword targeting, and how…

Location Targeting Like A Boss: Use Location Targeting To Grow Your Business (Friday 20th Jan – 9:00am -10:00am)

Location Targeting Like A Boss: Use Location Targeting To Grow Your Business (Friday 20th Jan – 9:00am -10:00am)

Location Targeting Like A Boss: Use Location Targeting To Grow Your Business (Friday 20th Jan – 9:00am -10:00am) Digital Strategist Matt Cocking, hosted a webinar to present and discuss location targeting in Google Ads. The webinar covered the different options available, such as location and keyword targeting, and how they can be used to reach…

aniccast #2 – How to plan your B2C creative strategy for 2023 with Thom Shardlow

aniccast #2 – How to plan your B2C creative strategy for 2023 with Thom Shardlow

In the #aniccast podcast #3, Ann Stanley, Founder & CEO of Anicca Digital, welcomes Thom Shardlow, Head of Commercial Strategy & Creative, who takes a deep dive into the trends and expectations for creativity in 2023. Explore what the big B2C brands are doing and how you can follow their lead for your approach. The…

aniccast #1 – Understanding ChatGPT & Generative AI (aka Talking to Robots) with Martin Broadhurst

aniccast #1 – Understanding ChatGPT & Generative AI (aka Talking to Robots) with Martin Broadhurst

aniccast #1 is Anicca Digital’s first podcast. In this episode, our host Ann Stanley, founder and CEO of Anicca, welcomes her friend and colleague Martin Broadhurst; to talk about the explosive launch and growth of ChatGPT and a bit about the evolution of Generative AI and Large Language Models. Martin and Ann have known each…