10th January 2018 by Bev Chiang
Pall-Ex, the multi-award-winning international logistics business with its HQ based in Ellistown, Leicestershire, has announced the appointment of Anicca Digital to provide its PR, content marketing, search engine optimisation (SEO) and paid advertising services. Leicester-based Anicca Digital...

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10th January 2018 by Jess Harvey
Last year Anicca decided that we would chose a charity for the year, and try and raise as much money as we could for that chosen charity. Last year we chose The British Lung Foundation to raise money for, after we heard a story from one of our employees after she lost her mother and...Read more...

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29th November 2017 by Sarah Ross
If you have a shoestring marketing budget, it’s essential to be a bit more creative to see how far your budget will stretch. For product marketers, one of your objectives could be getting free (and positive) publicity for your product.  You will be pleased to hear that you don’t have to spend...

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13th November 2017 by Bev Chiang
Anicca Digital, a growing digital marketing agency based in Leicester ends the year on target to meet their expansion plans by appointing two new members to their team. Bev Chiang has joined as the in-house marketing manager.  Bev’s role will be to work closely with the senior management team to...

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8th November 2017 by Alex Gillham
Our annual E-Commerical conference kicked off with Anicca Digital’s MD Ann Stanley’s talk on using Paid Channels as part of a multi-channel strategy. Filled with actionable advice, the talk was a tour of how Google AdWords can act as the essential glue between SEO, PR, Content Marketing and...

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2nd November 2017 by Sarah Potter
With sharp insights into ecommerce, Ian Lockwood of Boom shares his rules for winning at Ecommerce SEO, highlighting the importance of identifying and fixing tech issues, alongside incorporating deep and broad content in order to improve click through rates. With Google making it more and more...

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2nd November 2017 by Sarah Potter
Think the run up to Christmas is the peak for retail and eCommerce sales? Think again.   Seasoned search marketing professional Simon Jacobson of Bing has been examining the numbers. December’s traditional peak in sales has now been usurped by an American import, as Black Friday (followed...

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1st November 2017 by Sarah Potter
E-Commercial 2017’s highly anticipated keynote speech came courtesy of Sabrina Garufi, Agency Development Manager at Google, helping UK agencies on all aspects of their digital activity, with a particular emphasis on growth. Plane, train, car or bus, followed by the short walk into the building,...

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1st November 2017 by Sarah Potter
The UK’s brightest minds in digital marketing gathered in Leicester once again for our annual E-Commercial Conference yesterday, sharing the latest techniques in PPC, SEO, PR and Social Media. Held at Leicester Racecourse, we brought the biggest names to the city, including Google and Bing, to...

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