29% of Search Volume Is Declining, AI Overviews Aren’t Filtering Junk Clicks, and ChatGPT Changes Who It Cites
This week’s search marketing news: 29% of search demand is declining, AI Overviews cut clicks 40%, and ChatGPT changes who it cites.

This week’s search marketing news: 29% of search demand is declining, AI Overviews cut clicks 40%, and ChatGPT changes who it cites.

McKinsey finds leaders think 4% of staff use AI daily, the real figure is 13%. Semrush indexes 126m AI search prompts and Anthropic puts Claude inside Slack.

Agentic commerce goes mainstream as Shopify, Visa and Stripe ship agent payments, WPP forecasts AI search ads at £75bn, and the C-suite AI confidence gap widens. Anicca’s weekly analysis.

Anthropic switched off for non-US users. Visa + Mastercard race on AI agent payments. 91% of UK brands invisible in AI search.

This week’s search marketing news: zero-click hits 68%, Amazon’s Alexa becomes an ad platform, Anthropic calls for an industry brake pedal.

Agentic commerce goes live in the UK with Hey Savi and PayPal. Microsoft Scout launches. The leadership and middle management bottleneck bites.

Anthropic launches Claude Opus 4.8 and raises a record $65bn, OpenAI builds ChatGPT ads, and AI leaders soften job-loss warnings.

Google retires standalone Display for Demand Gen, caps Ads reporting data at 37 months, and Pichai admits AI Overviews are too opinionated.

Google I/O 2026 reshapes AI in marketing: Gemini Spark, Universal Cart, AI Mode ads, McKinsey on 30-50% work-hour shift. Anicca News Update.

New AI Mode ad formats, Universal Cart, SynthID in Search, and WordPress 7.0.

