24th September 2018 by Stefan Bercik
“We do not want to run a PPC campaign for brand keywords, because we’re already in the top position in organic search anyway. It’s just a waste of money.” – PPC Client.   This is the most common argument of companies that do not want to do branded PPC campaigns...

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18th September 2018 by Neil Hannam
According to Hubspot’s State of Inbound 2018 report, “55% of marketers say blog content creation is their top inbound marketing priority”. With content playing such an imperative role in digital marketing, (check out our top 12 reasons why content marketing is an important part of your...

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10th September 2018 by Brad Longman
In recent years Google has continued to push a greater emphasis on Structured Data (Schema) and as a result continues to support an ever-growing range of markups for various parts of a website. Essentially, schema is a way for you to highlight important information for your business, whether this...

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5th September 2018 by George Price
Anyone who is familiar with marketing will know the importance of choosing the right message when advertising, considering what message will best entice the reader to take the actions that you desire them to. As people will react differently to different messages, it is important to work out which...

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22nd August 2018 by Akhil Sakaria
We’re officially in the “Google Ads” era and Google have been quick to roll out the changes to the AdWords platform, and now search ads are getting a revamp too. Google is now allowing users to add a third headline and a second description. Not only are you allowed a second description, but...

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20th August 2018 by Elona Jetullahu
I would like to introduce myself to you awesome readers so continue reading if you want to know more about the newbie (yes, it is I) on the team… My name is Elona Jetullahu, and I am Anicca’s new Social Media Executive. Now we all know this ‘social media’ title comes with a lot of...Read...

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16th August 2018 by Sarah Ross
You have some great news to share and, with the help of our blog post on how to draft a press release, you’ll have a story ready to issue. But with so many media outlets, from regional and national newspapers to interest specific blogs, where should you send it? Here are my tips on how...Read...

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15th August 2018 by Sian Morley
Google implemented smart bidding last year as a way to assist account managers and clients with the bidding process, allowing them to focus more on strategy and less on the day-to-day management. They began with the simple option to use enhanced CPC, which automatically adjusts your manual bids for...

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