28th March 2018 by Holly Kelly
Amazon is an ever-growing force in the world of online shopping with sales up by nearly a third in 2017 (BBC News 2018). This was spurred on by growth in its Prime delivery service with sign-ups to Amazon Prime at their highest level to date, both in the US and worldwide. With this in mind...Read...

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27th March 2018 by Neil Hannam
Yesterday Google took to their Webmaster Central blog and announced it was starting to roll out mobile first indexing after more than eighteen months of testing and experimentation. In short, where Google has previously crawled and indexed the desktop version of your website, it will now use the...

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26th March 2018 by Sian Morley
I recently attended the Digital Growth Conference and I was blown away by the keynote speaker Andrew Grill a practical futurist.   Andrew has previously managed six technology start-ups over a 12 year period and he uses this experience to enrich SMEs with ideas to drive growth.  So here are...

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21st March 2018 by James Dixon
After a year-long trial in the US, Instagram has enabled its Shopping features in the United Kingdom. The new features allow approved businesses to overlay virtual price tags onto products in their posts. Shoppers can tap these tags to get product information without leaving their Instagram feed....

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7th March 2018 by Bev Chiang
Meet Gurpreet Bassi – Head of Paid Search To celebrate International Women’s Day, we are profiling the brilliant female leaders at Anicca Digital. We talk to Gurpreet who heads up the Anicca Digital Paid Search team – Gurpreet embraces her team’s individual personalities and there are...

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7th March 2018 by Bev Chiang
Meet Angie Longman – Director of People Development To celebrate International Women’s Day, we are profiling the brilliant female leaders at Anicca Digital. We talk to our Director of People Development, Angie Longman who believes that learning is for life and that you should never stop...

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7th March 2018 by Bev Chiang
Meet Caroline Spence, Director of Client Development To celebrate International Women’s Day, we are profiling the brilliant female leaders at Anicca. We talked to Director of Client Development, Caroline Spence about how roles change quickly in the dynamic world of marketing, and the importance...

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2nd March 2018 by Sian Morley
The new AdWords interface is now available for all users, if you want an advantage over your competitors, then we have the perfect guide to all the latest features. These are only available to those that have switched to the new interface. 1. Promotion Extensions A promotion extension is a great...

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19th February 2018 by Brad Longman
For local businesses, getting found for local searches makes a huge difference to store footfall, website visits and ultimately, conversions. If you own a cafe or a restaurant and someone in the area searches for ‘cafes’ or ‘restaurants’, then Google will display the...

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