Ambush Marketing: In a Barbie world Ambush marketing is one of the cheekiest forms of marketing, where companies often flirt with regulations. In this blog, we will use a looser definition of ambush marketing. Still, the Cambridge definition is “a situation in which a company tries to advertise its products in connection with a big…
We are very proud to announce that we won four awards at last month’s UK Paid Media awards, including the UK Large Paid Media Agency, and 3 other categories (Best Use of Retail, Shopping and Attribution), for the work with our client books2door.com. This award entry demonstrated how Emil Ougendal Bolstad and Ed Truman (Strategists…
BeReal is launching ‘RealPeople’ in the UK In a recent announcement, BeReal explained that this new feature will be a curated timeline of the most interesting people from top athletes, artists, activists and everything in between”. This announcement closely follows another recent app update, ‘bonus bereal’ where you get 2 additional ‘BeReals’ in a day when you…
Hi, I’m Rachel, a Paid Social Account Director at Anicca Digital. I’ve put together the most recent social media updates for March 2023! Overview • Facebook is testing a new feature called Meta Verified • LinkedIn launch a ‘star’ feature in your messages • Instagram has launched ‘Quiet mode.’ • Instagram is pushing ‘memories.’…
What’s new in organic and paid social during November? Twitter’s having a meltdown and Meta looks to be the new marketplace for NFTs. Overview Meta is looking to improve the marketplace to sell NFTs. Instagram launches music in feed posts New Instagram ad placement – In–profile scrolling Meta is expanding stars…
LinkedIn is a valuable social platform for professional interactions. As a centre for thought leadership and company updates; the tone of LinkedIn is the perfect place to sound social posts that are too professional or specialised for the likes of Facebook or more visual platforms like Instagram. But how do you post on LinkedIn? And…
When TikTok was having its incredible rise during the pandemic, it was relatively normal to see videos gaining massive traction of 30M+ views (hello the likes of MEGA influencers such as Bella Poarch). However, going ‘viral’ on TikTok is very different now than in 2021. Organic growth on TikTok is not going to last forever…
Growing up in the 90s & 00’s I was an art kid at heart and I developed a fascination with cutting out images from my Smash Hits Magazines to create collages. If only I had an app that would save my hands (and my parents’ carpets) from being covered in Pritt Stick. Fast forward to…
Meta has been going through a lot of changes recently, and while a lot is in the back end, we’re still seeing changes and additions come through on the advertiser’s and the consumer’s sides. Some of the later updates in the last few weeks/months may have caused a brief moment of confusion as they appeared…
Remember the time when we used to spend ages curating the perfect Instagram feed, wondering whether this post will fit into our grid aesthetic? Pre-covid, Instagram was selling an aspirational lifestyle with no hint of reality, however a year spent indoors threw a spanner in the works! With people being stuck at home, what did…
