Google Tightens It’s GDN Ad Policies Following Recent Fall Out

google-display-network

Over the last few weeks there have been several high-profile brands pulling their ads from Google, particularly YouTube and the GDN. This is as a result of their ads appearing against content that does not align with their brand values. Fears ran high that ads were appearing against extremist videos, and you can see why…
Read more





James Murray Of Bing Talks the Future of Voice and Visual Search

bing_2016_logo

James leads with a big statement at this years E-Commercial Conference ‘the world has gone mad he says… we are controlled by the search box’; and if you take a minute to think about it quite possibly we are. If you have a question (whether that be Chinese takeaways close to your location, or the weather…
Read more



Anicca Is Delighted To Become A Blog Partner For The Data Driven Business Event

ddbuk16_250x250_std

Anicca is delighted to become a blog partner for the Data Driven Business Event in October of this year. It combines 5 parallel conference tracks, 50+ sessions, 60+ speakers, 20+ sponsors, 3 workshops and unlimited networking opportunities all within two days! Conversion Conference, eMetrics Summit, Predictive Analytics World and, for the first time in London,…
Read more



Google Shopping Latest – Showcase Shopping Ads

Showcase ads

It’s that time again Google has got itchy feet, cue there latest update… ‘Showcase shopping ads’. So what do these ads entail and how might they affect your campaign? Firstly it’s worth noting that this new ad format will only be triggered for broad, non-branded product searches such as ‘women’s shoes’ or ‘makeup brushes’. These…
Read more