How online marketers can use Google Webmaster Tools to increase the search engine rankings of their website

Each of the major search engines offer a service called “Webmaster tools”. As the name suggested this has traditionally been used by web developers and techies to modify the settings of their websites, and to check how a website has been viewed by each search engine. Recent additions to the functionality of Google Webmaster Tools…

Bing search engine continues to add features & gain market share – Is your website & online business ready?

Although the stats still clearly put Google on top of the search engine pile, many industry experts are predicting Bing will continue its steady rise in popularity – thanks mostly to its incessant innovation. A recent addition to Bing’s growing list of useful tools is the ‘Taxi Fare Calculator’, an app built into Bing Maps…

Google Places (previously local or business listings) – now allows for ‘Owner Response’ to reviews

We all know that the use of mobile devices to access the web is growing.  Therefore the importance of creating and maintaining a Google Places listing is now more important than ever for local businesses, as your Place Page is fast becoming the foundation to your online presence. Google have recognised the growing importance of…