New Google Updates: Local Search & Google City Expert Program
Find out more about the latest Google updates to do with Local Search and the new Google City Expert Program and read this latest post.
Stars, Reviews & Seller Ratings: The What, Why & How
If you are confused about stars, reviews and seller ratings make sure you read our latest post which explains exactly what they are and why you should be using them.
What’s New in SEO: The Top Ranking Factors for 2013 Revealed!
Regardless of whether you’re a seasoned professional in the world of SEO or a complete beginner, it’s a good idea to keep abreast with the latest updates and insights. One of the best resources for anyone wanting to learn what’s happening in the exciting and ever-changing realm of SEO is of course Moz. In fact,…
What’s New in Google Search – A Presentation to the Second Wednesday Club
I was asked to speak at the Second Wednesday Club in Nottingham this week. This is a buzzing networking event for creative agencies, web designers, marketing companies, freelancers and in-house marketers. The orginal club has been around for 14 years, but with the new organiser (Chris AllWood) and some generous new sponsors (that funds a…
SEO – What I’ve Learned In Two Weeks
When I joined Anicca Digital 18 days ago my knowledge of SEO was limited to say the least. Having come from a largely offline marketing background I appreciated the need for websites to be seen on page one of Google’s search results, but didn’t quite understand just how this could be achieved. The past 18…
Penguin 2.0 Has Arrived – Are You Worried?
After weeks of rumour and speculation, Google have finally rolled out their much talked about Penguin 2.0 update. Google Penguin was first rolled out over a year ago, and aimed to tackle ‘link spam’ by penalising sites which had, in Google’s eyes, an ‘unnatural’ link profile. This resulted in a lot of sites, big and…
How Companies Should Really Use Search – A Search Marketing Presentation
Our Managing Director Ann Stanley attended a local business networking event at the Mansfield i-centre this morning, where she delivered a presentation to delegates on search marketing and how it can be used by online businesses to maximise their potential – particularly in relation to conversions and ROI.
Google’s Top 10 Most Searched Terms of 2012
Once again it’s that time of year when Google releases more of their highly anticipated technical metrics- their highest searches of 2012- highbrow stuff. So here we go, we thought we’d keep you all in the loop if you haven’t caught it on the news already… Euro 2012 Olympic tickets Whitney Houston Kate Middleton April…
Bing Webmaster Guidelines Finally Published – Are They Worth The Wait…
Everyone’s second favourite search engine, Bing, have finally published their Webmaster Guidelines – providing a broad insight into what they look for when deciding where web pages will rank in their index. Although they have been fairly slow at publishing the guidelines, they are at least quite detailed – especially compared to Google’s fairly vague…
Server Response Codes; A Quick Guide to the Most Common HTTP Status Codes
One of the most common ‘general’ questions I get in my role at Anicca, from clients and new employees learning the SEO / web development ropes, concerns the different server response codes, what they mean and how they can affect SEO. An understanding of HTTP status codes is important as this leads to an even…
