What Is Paid, Owned and Earned Media (POEM)?
What is paid, earned or owned media and how can you use it to create a winning content marketing strategy? All is revealed in this latest post.
New Features Available in Google Analytics
Google have announced new features for Google analytics. Read on to learn exactly what these new and exciting features are.
SEO Update: Google’s New Hummingbird Algorithm Update
Hummingbird is the latest algorithm update to be announced by Google. Learn how this could effect you and read our latest post.
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What’s New in Google Search – Ann Stanley at the Digital Marketing show
UPDATE – An updated presentation on what’s new in google search can be found here Ann Stanley had the honour of delivering a presentation to the knowledge-hungry marketeers at Digital Marketing Show 2013. In the presentation Ann discussed recent changes to Google’s organic algorithm and the effects the updates are likely to have. Topics covered include:…
New Google Updates: Local Search & Google City Expert Program
Find out more about the latest Google updates to do with Local Search and the new Google City Expert Program and read this latest post.
Stars, Reviews & Seller Ratings: The What, Why & How
If you are confused about stars, reviews and seller ratings make sure you read our latest post which explains exactly what they are and why you should be using them.
What’s New in SEO: The Top Ranking Factors for 2013 Revealed!
Regardless of whether you’re a seasoned professional in the world of SEO or a complete beginner, it’s a good idea to keep abreast with the latest updates and insights. One of the best resources for anyone wanting to learn what’s happening in the exciting and ever-changing realm of SEO is of course Moz. In fact,…
What’s New in Google Search – A Presentation to the Second Wednesday Club
I was asked to speak at the Second Wednesday Club in Nottingham this week. This is a buzzing networking event for creative agencies, web designers, marketing companies, freelancers and in-house marketers. The orginal club has been around for 14 years, but with the new organiser (Chris AllWood) and some generous new sponsors (that funds a…
SEO – What I’ve Learned In Two Weeks
When I joined Anicca Digital 18 days ago my knowledge of SEO was limited to say the least. Having come from a largely offline marketing background I appreciated the need for websites to be seen on page one of Google’s search results, but didn’t quite understand just how this could be achieved. The past 18…
Penguin 2.0 Has Arrived – Are You Worried?
After weeks of rumour and speculation, Google have finally rolled out their much talked about Penguin 2.0 update. Google Penguin was first rolled out over a year ago, and aimed to tackle ‘link spam’ by penalising sites which had, in Google’s eyes, an ‘unnatural’ link profile. This resulted in a lot of sites, big and…
