Creatives in Digital Marketing for the Holiday Season

Creatives in Digital Marketing for the Holiday Season

ByGurpreet Purewal

  In September, Anicca’s Head of Client Strategy Thom Shardlow, presented a webinar on how to utilise creatives for the holidays, with ideation and best practices. It’s easy to feel overwhelmed at this time of year, with Christmas approaching, and a number of other events all coming on top of one another; it can easily throw…

Debranding: Strip Back Your Brand, Stand Out
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Debranding: Strip Back Your Brand, Stand Out

ByThom Shardlow

Debranding is essentially stripping back a brand and making things a lot clearer. In a purely creative sense, it is important to take an ‘audience-first approach’, looking at how we can impact and engage with others at any given level, utilising different and the latest best practices for maximum digital attention. We need to understand…