This blog delves into the fascinating world of Generative AI and its significant impact on the creative industry. We explore the origins of Generative AI, its recent prominence, and the reasons driving its increasing adoption. As we examine the appeal of Generative AI, we also discuss the inherent limitations and ethical concerns surrounding its…
In January, Head of Creative and Client Strategy, Thom Shardlow, presented a webinar on how to plan your creative in 2023. Thom covers three key areas to ensure this is implemented successfully: cumulative exposure, audience first, and visual representation. Cumulative Exposure Creative refers to the visual representation of a brand’s service and product. This…
Debranding is essentially stripping back a brand and making things a lot clearer. In a purely creative sense, it is important to take an ‘audience-first approach’, looking at how we can impact and engage with others at any given level, utilising different and the latest best practices for maximum digital attention. We need to understand…
Following digital creative best practice helps create a strong first impression, build out brand identity, convey key information, narrate your story, and build consumer trust. But in 2022, what are the key trends that will get you noticed to your target audience? There are several generic learnings that we suggest for this year that will…
