Google cut the link between GA4 and Google Optimize. GA4 gains regex event creation and home dash features, whilst Google remove many attribution models. During April 2023, these are some of the highlights so far: Google Removes GA4 / Google Optimize Integration Mobile Apps & Web Analytics Market to Grow from $9.4 Billion to $20.2…
With the announcement that Google will be retiring Universal Analytics in July 2023, now is the time to upgrade to Google Analytics 4! Google Analytics 4 (GA4) is the next generation of Google Analytics, packed full of new benefits and features including powerful new reporting features, improved cross-device tracking capabilities and enhanced visualisations and custom…
Google Analytics 4 (formerly known as APP + Web beta) has landed and is now the default Analytics you will get if you are signing up for Google Analytics for the first time or if you are creating a new web property for your website. However don’t panic – your existing Google Analytics will be…