With the announcement that Google will be retiring Universal Analytics in July 2023, now is the time to upgrade to Google Analytics 4! Google Analytics 4 (GA4) is the next generation of Google Analytics, packed full of new benefits and features including powerful new reporting features, improved cross-device tracking capabilities and enhanced visualisations and custom…
Google has recently announced that it is retiring the current Universal Analytics in July 2023. They have also applied the Google Page Experience Update to desktop views of your site. So, it is now time to update these 2 crucial aspects of your website. Anicca can has some offers to help you upgrade your site:…
Ed Truman presented “Stepping into Google Analytics 4” at Anicca Digital’s 6th Leicester Digital Live Conference on 16th February. You can watch the replay here, download the pdf and read the summary below: Watch the video Read and download the pdf here 2pm – Ed Truman, Anicca Digital Read the summary Anicca Digital’s own Head of Analytics,…
Google Analytics 4 (formerly known as APP + Web beta) has landed and is now the default Analytics you will get if you are signing up for Google Analytics for the first time or if you are creating a new web property for your website. However don’t panic – your existing Google Analytics will be…
Date: 7th November 2019 9.30-1.30 Location: Anicca Digital 1 Abbey Gate, Leicester LE4 0AA Join us for a morning of practical and diverse talks around the A10 Marketing Framework, put together by Ann Stanley, MD at Anicca Digital. Hear from specalists from the Anicca team about what tips and tricks you can take implement within…
Google is currently testing a new feature that allows you to manage your campaign budget by setting a maximum monthly budget as opposed to just the regular option of using a daily budget. Upon selecting ‘month’ budget, Google will automatically multiply your set daily budget by 30.4 to give you a new monthly budget figure….
This article shows you how to import ad spend cost data into Google analytics so that you can compare and measure the ROI of your different marketing campaigns. This includes campaign ad spend from Social Media, Banner Ads, Bing ads, Affiliate advertising and any other paid advertising that isn’t Google. Why do it? Importing your…
Anicca Digital was in sunny Cambridge on Monday talking to an audience of advanced marketers about Chatbots, Programmatic TV, offline data importing, and A10 marketing strategy. The event was hosted at the Moller Centre in Cambridge on the 1st April and featured a packed morning agenda that featured the following talks: Talks with links to…
We recently hosted a client seminar in which we shared some of the latest tools and tactics for improving your business marketing. Below are the slides taking from our Seminar. Getting Started on Amazon by Holly Kelly Conversational Commerce & Chatbots by Stefan Bercik Understanding the Value of Your Leads…
If you have been managing search advertising for a while, it can become difficult to keep coming up with original ideas for advert text, especially ideas that nicely fit to varying ad formats and character limits that are in place on the different platforms. Also regular ad testing is an important aspect of any successful…
