Head of CRO & Analytics

Ed Truman is head of Analytics & Conversion at Anicca Digital and has been involved with Analytics and Online marketing for over 10 years. Ed helps clients with improving websites and using data insights to better understand customer behaviour and report on the ROI of marketing efforts.


Specific services provided include conversion tracking and data insights, data analysis, data visualisation and reporting, and conversion rate optimisation.


Ed’s hobbies include playing golf and football and spending time with his family.

Meet the Team - Ed Truman