impression share Archives

Using Search Impression Share Metrics To Your Advantage

Byalex 17 December 2018

If you are a Google Ads user, you may see numerous Impression Share (IS) metrics floating around, whether it’s Search top IS, Search abs. top IS or Impr. (Abs. Top) IS%. This article will break down all the Impression Share metrics (new and old), how you can improve Impression Share and how you can now…

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How to Improve your AdWords Campaigns by Using Competitive Metrics

ByStefan Bercik 9 May 2018

Have you ever wondered how your ads compare to your competitor’s ads? What is your market share on the Google search or display network? How often are your ads NOT shown even when they could be? All of these metrics can easily be found in AdWords, however, their potential is often overlooked. Competitive metrics can…