Staying connected with your customers and starting the conversation with new ones is becoming increasingly difficult in today’s digitally complex world. It took a while, but companies have gradually learned how to make use of email marketing to the point, where our mailboxes are now full of unwanted spam messages. We get a whole range…
“We do not want to run a PPC campaign for brand keywords, because we’re already in the top position in organic search anyway. It’s just a waste of money.” – PPC Client. This is the most common argument of companies that do not want to do branded PPC campaigns (click here for more information…
When Google launched AdWords some 18 years ago, no one could have predicted that this would turn a small tech startup into one of the most valuable and influential companies in the world, that Google is today. Mobile phones were not yet “smart” back then and AdWords was a platform for serving text ads on…
Have you ever wondered how your ads compare to your competitor’s ads? What is your market share on the Google search or display network? How often are your ads NOT shown even when they could be? All of these metrics can easily be found in AdWords, however, their potential is often overlooked. Competitive metrics can…
If your PPC campaigns were unsuccessful in terms of expected performance or revenue, not all is lost and these campaigns can still be extremely valuable to your business. Since all PPC campaigns hold vast amounts of information, it’s just a matter of asking the right questions to make the most out of them. 1. Is…
