Google Shopping Optimisation: Free Product Listings
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Google Shopping Optimisation: Free Product Listings

ByJamesA

  Google Shopping has many complex (and seemingly convoluted) features and potential listing formats. Since the expertise in terms of optimising Google product listings began as an SEO exercise, shifted over to PPC teams and then back to SEO again; it’s not hard to see why optimisation guidance has become so confusing. Before we learn…

How to Implement Local Business Schema Through Google Tag Manager

How to Implement Local Business Schema Through Google Tag Manager

ByBradley Longman

In recent years Google has continued to push a greater emphasis on Structured Data (Schema) and as a result continues to support an ever-growing range of markups for various parts of a website. Essentially, schema is a way for you to highlight important information for your business, whether this is your address, business type or…