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Sky AdSmart: Targeted TV Advertising for All Sizes of Company

BySarah Ross

Gareth Bakewell of Sky discusses how businesses of all sizes can utilise Sky AdSmart for affordable, targeted TV advertising. Sky AdSmart targets households rather than TV channels, enabling SMEs to compete with big brands. It is TV advertising that can be as targeted as paid search with minimum costs – it starts from only £3,000….

How TV Advertising has Evolved to be Affordable for SMEs

ByRajal Prajapat

Once upon a time, TV advertising was reserved to those with massive marketing budgets who could afford a slot on prime-time TV. In the past few years, Sky has revolutionised TV advertising through their AdSmart scheme and TV advertising is  now open to the masses including SMEs. This March, I had the pleasure of attending…