Content Distribution Strategies

We use a mix of owned, earned and paid media to create an integrated content distribution strategy, to ensure your content and story is in front of your target audience to maximise engagement.

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What Is Content Distribution?

The correct content distribution strategy will ensure that the value in your content reaches the right audiences at the right time and in the right place across your content distribution networks. Whether you’re looking to increase brand awareness, engage current clients or attract new ones, none of this should happen by chance.

When it comes to content distribution, agency specialist skills and staff are key. Anicca’s POET (Paid, Organic, Earned, Technical) methodology takes a structured and comprehensive approach to defining a content distribution plan that will widen the reach of your content and boost its impact.

Our content distribution services

Our systematic POET methodology revolves around the core idea of leveraging the ‘best value for effort’ from a range of associated and coordinated activities, brought together in a single content distribution plan to multiply and maximise its impact.

Reaching new and potential clients with the right content at the right time and in the right way, can make a vast difference to its impact and, therefore, its results. Listed below are the areas in which we coordinate this activity and how.

Paid media

By paying for distribution, you can establish a good level of control over your paid media by combining smart tactics and a reasonable budget to reach a wide audience.

Owned media

Take advantage of channels that you already own such as your website and blog and manage where you can freely distribute content to your existing network.

Earned media

Benefit from the power of highly credible recommendations through shares, likes and links. Earned media distribution can include social media shares, product reviews and press coverage.

Technical media

This fast-evolving field includes areas such as Artificial Intelligence, chatbots, the ‘Internet of Things’ etc. Topics that we can explore with you, based on your own objectives and our research and knowledge.

A content distribution strategy will only be fully successful if the content behind it is good enough. So, as well as working with you to understand your audiences, what has worked for you in the past and your overall business objectives, we also aim to identify any improvements that can be made to current approaches that will reap rewards in the future.

In the same way that we would never put our name to a poor strategy of our own, we will never propose a strategy that doesn’t synchronise and resonate with your organisation, your industry and your audiences. Your content can be your most powerful asset in the drive to make your voice heard and win customers and build relationships.

Why Anicca?

The content team at Anicca boasts a huge variety of experience in content creation acquired through working with a vast range of industries and organisations.


Covering B2B and B2C communications in both private and public sector, they are sensitive to the distinctive styles, approaches and requirements of different businesses and industries.

As well as bringing their various distinct personalities, writing styles and tones of voice to the table, the team also has in-depth Search Engine optimisation methods and creates content accordingly.


All of this is topped off with excellent management skills to ensure your content distribution stays on track and on schedule.

Our Client Case Studies

“Highly recommend Anicca as a digital agency to help drive your digital marketing activities. The friendly, knowledgeable team were instrumental in helping us achieve our goals."

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