Content Marketing

Leicester's award-winning content marketing agency

Grow your audience and brand authority with the power of our content marketing services

Anicca Digital is a content marketing agency in Leicester that combines a data-driven approach with inventive thinking and expert quality SEO copywriting. The creation of dynamic online material is vital to the success of your business - search engines and potential customers alike favour sites that are updated frequently with interesting content.

Our content marketing agency services a range of businesses throughout Leicestershire and beyond, with clients operating nationally and internationally. Our specialists work with you to provide the best digital experience for your visitors, producing content that is useful, entertaining, consistent and relevant, which encourages your customers to engage and convert.

Anicca Digital's content marketing services

We specialise in both B2B and B2C content marketing solutions, often writing for very niche markets, as well as popular household brands.

The delivery of our content marketing services usually includes an editorial calendar, to assist the development of your business’s ongoing content marketing strategy. High quality, sharable content can help you reach a range of key targets, such as to increase traffic from search engines, improve User Experience (UX) or to establish your brand’s authority through high-quality links from across the web.

Over the years, we have created a range of content for our clients using a variety of content marketing formats. Whilst many businesses just think of content as a company blog, the scope of content is far wider than this. Types of content marketing can include:

Why Content Is An Essential Part Of Your Marketing Mix

  • Building on-site content hubs or digital magazines
  • Designing infographics and data visualisation
  • Producing whitepapers
  • Developing tutorials and guides
  • Incorporating mini-websites or landing pages for larger campaigns
  • Hosting quizzes or interviews
  • Digital PR
  • Researching for papers and publishing reports
The Anicca Digital Guide To Coming Up With Content Ideas

Our content marketing services are an ongoing process with regular analysis that helps to keep your online marketing fresh, relevant and focused.

Content Audits & Strategy

After providing an audit of your content marketing, we create a bespoke strategy with a fresh, informative and data-driven approach.

Website & E-Commerce Copy

Using your content marketing plan, we’ll optimise your website using industry-leading SEO techniques and best practice to ensure your website gets noticed.

Creative Content

Our copywriters craft creative content which engages customers on any type of website, with experience converting customers using a broad range of content marketing methods.

Content Campaigns

Creating a content marketing campaign can be daunting. We help you plan and manage your content, often including a combination of content writing for on and off-site use.

Content Distribution

Our relationships with bloggers, influencers and journalists mean your firm can connect with your perfect target audience.

Email & Marketing Automation Software (MAS)

We provide consultancy, training or full implementation of MAS, to help improve the effectiveness and efficiency of your sales and marketing teams.

Our approach to content marketing

We always use our data-driven, results-focused expertise to constantly review our plan for ensuring your business achieves trackable results.


  • We provide in-depth content marketing analysis to create an editorial calendar to engage your audience and achieve your business ambitions
  • We research your competitors to make sure your content marketing strategy is always one step ahead
  • We combine backlink research with data analysis to seek opportunities for great content and placements


  • Our copywriters produce specialist content that is both engaging for users and found easily by search engines
  • Inbound content marketing creates future paying customers, and our exceptional pieces of content ensure your firm is noticed by the right people
  • Our content marketing schedule means we’re always looking ahead to make sure your content is a success


  • We use a range of outreach tools and techniques to give your company the reach and visibility it deserves
  • Delivery of our content includes blogger outreach, press releases and outreach on social media networks
  • Our content marketing promotion uses a mix of link earning strategies and paid promotion to distribute your content and boost your company’s reach









Discuss your content campaign

    Call 0116 298 7482 to discuss
    what content marketing can do for your business