Content Marketing

Content marketing – Grow your audience and brand authority with the power of content

Creating and promoting strategic content that places your brand in front of the right people.

The creation of new, dynamic content for your website is vital to the success of your business. Search engines and consumers alike favour sites that are updated frequently with new and interesting content.

Content marketing is all about creating the best experience for your visitors – content that is useful, entertaining, informative, consistent and relevant. Content which encourages customers and clients to visit, engage and convert.

An editorial calendar can assist you to schedule all your dynamic web content including blogs, news updates and infographics.

Anicca’s content marketing service

Our content marketing strategy is always commercially driven with your KPIs in mind. High quality, sharable content can help you reach a range of targets, from an increase in referral or organic traffic from search engines to establishing your brand’s authority through an increase in high-quality links and citations across the web.

Content marketing can also grow your audience, and engage your existing customers or clients.

There is a huge range of content we have created online for our clients. We will create a bespoke plan to find out which form of content will work for you. Our content includes:

Blog PostsBranded on-site content hubs or digital magazinesInfographics and data visualizationWhitepapersMini-sites for larger campaignsBlogger review outreach campaignsQuizzesDigital PRTutorials and GuidesResearch papers and reportsNewslettersCompany news updatesMessage boards and forums

Content marketing is an ongoing process that will help keep your online marketing fresh, relevant and focused.

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Content Audits & Strategy

After auditing your existing content, we create a bespoke strategy with a fresh, creative and data-driven approach.

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Website & Ecommerce Copy

Our copywriters can craft content which engages and converts for any type of website.

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Creative Content

Creative content and imaginative design give your content marketing campaigns the edge to stand out in the crowd.

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Content Campaigns

We can help you plan, set-up and manage your content campaigns, this could include lead generation, or social commerce and be a combination of drip and spike activities on and off site

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Content Distribution

Our relationships with bloggers, influencers and journalists means your content will be promoted to the right places.

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Email & Marketing Automation Software (MAS)

We can provide consultancy, training or implement marketing automation software, to help improve the effectiveness of your sales and marketing teams

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Our approach to content marketing

We will always put strategy first, and constantly review our content marketing strategy to make sure our content achieves results.

Plan

We research your competitors to make sure your content strategy is always one step aheadWe combine backlink research with data analysis to seek opportunities for great content and placementsWe will create an editorial calendar that will grow, inform and engage your audience, alongside integrating with your wider marketing and SEO plan

Create

Our creative copy writers create content which is both engaging for users and read easily by search enginesThis can be combined with design and development to create visually exceptional contentWe also look ahead to distribution planning to make sure your content is a success

Promote

We use a range of outreach tools and techniques to give your content the reach and visibility it deservesThis includes blogger outreach, press releases and outreach on social media networksWe promote your content using a mix of paid promotion and link earning strategies

Discuss your content campaign

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Call 0116 298 7482 to discusswhat content can do for your business