Strategic Digital PR to Enhance
Your Ecommerce Brand

With expert digital PR services, you can build your online presence, earn high-quality backlinks, and boost your brand’s visibility.

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Drive results with digital PR strategies

In today’s digital landscape, public relations is no longer just about traditional media coverage. Digital PR combines the best of traditional PR practices with the power of online marketing to enhance your brand’s visibility and reputation across the web.

At Anicca Digital, we specialise in creating and executing digital PR strategies that not only build your brand but also drive SEO performance through high-quality backlinks and increased online mentions. Whether you’re launching a new product, managing a crisis, or building thought leadership, our digital PR services are designed to achieve your objectives and deliver measurable results.

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Collaborating with influencers is one of the most effective ways to promote ecommerce products. We connect your brand with influencers who resonate with your target audience, creating authentic campaigns that drive traffic, conversions, and brand loyalty.

In the digital age, a crisis can quickly escalate online, damaging your brand’s reputation. Our crisis management services are designed to help you respond swiftly and effectively, minimising the impact on your brand.

Our digital PR team ensures your brand receives maximum exposure in top-tier media outlets, industry blogs, and influencer networks. For ecommerce businesses, this means not only boosting brand visibility but also driving high-intent traffic directly to your online store.

High-quality backlinks are essential for improving search engine rankings, especially for ecommerce websites where product discoverability is critical. Through strategic digital PR campaigns, we acquire authoritative links from reputable publications and industry blogs, driving organic traffic to your ecommerce store and enhancing your overall SEO performance.

Content is at the heart of any successful digital PR strategy. Our team create engaging, newsworthy content, such as press releases, articles, infographics, cast studies, and more, that tells your brand’s story.

Positioning your brand as a thought leader can set you apart from competitors. We help you develop and promote thought leadership content that showcases your expertise and positions your brand as a leader in your industry.

Stay ahead of the curve by leveraging trending topics and news to promote your ecommerce brand. From commenting on industry news to capitalising on viral trends, we ensure your store remains top of mind for potential customers.

We track the success of every digital PR campaign with detailed metrics that matter to ecommerce brands, such as press coverage, brand mentions, links built, domain authority, referral traffic, sales conversions, and the SEO impact on product pages. Our transparent reporting ensures you can see the tangible ROI from our efforts.

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Amplify your brand with digital PR

Our digital PR team merges strategic insight with creative genius to elevate your brand’s online presence. With extensive experience and a deep understanding of digital media, our experts craft innovative PR campaigns that adapt to the rapidly changing digital landscape.

We differentiate ourselves with comprehensive audits, including media coverage analysis, influencer impact assessments, and digital footprint evaluations, ensuring we pinpoint your unique PR needs and opportunities.

In addition, we collaborate closely with our SEO, paid search, paid social, and content teams to integrate insights and strategies across channels. Our holistic approach extends beyond digital PR, offering commercial recommendations that drive growth and enhance your overall marketing effectiveness.

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Audits & Consultancy

If you’re looking to audit your current marketing, whether it be SEO, Google Ads, social media or PR Anicca offers audits and consultancy to guide you through any improvements that you may need.

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Strategy & Planning

If you have an in-house team that can manage your marketing on an ongoing basis but require help getting a strategy in place, we can assist. Anicca can plan and strategise your marketing plan ready for your team to implement.

Reporting

Anicca can create bespoke Looker Studio dashboards to help keep track of all your marketing performance. This also helps align your business KPI’s with your marketing KPI’s.

We’re more than
just PR…

Our Strategy services deliver tailored, data-driven marketing plans to achieve your business goals. Combining website & channel audits, market insights, competitor analysis, and customer behaviour, we create actionable strategies that drive measurable results and long-term growth.

Our paid media experts help you drive measurable growth through campaigns on platforms like Google Ads, Meta, and TikTok. We create and manage strategies that maximise return on ad spend (ROAS), combining creative ad formats, targeting precision, and robust tracking solutions to grow your online sales.

Our SEO services help optimise your website to drive traffic, improve search engine rankings, site authority (via link building) and increase online sales. We specialise in ecommerce SEO, ensuring your products are visible to the right audience through effective keyword targeting, technical SEO, and on-site optimisation.

Our analytics and AI-driven solutions optimise your marketing performance and ecommerce sales. Using advanced data insights, including Conversion API (CAPI) and server-side tracking, we provide actionable reporting that supports smarter decision-making and maximises your campaign results.

We build engaging and results-driven social media campaigns that connect with your audience across platforms like Facebook, Instagram, TikTok and LinkedIn. From organic social, community management to paid social advertising, we help you grow brand awareness, increase engagement, and drive online revenue.

Our creative team designs impactful visuals and ad creatives that capture attention and drive sales. From eye-catching social media ads to optimised landing pages, we make your brand stand out across all digital platforms.

Any questions?
We’ve got the answers.

Our digital PR services encompass influencer marketing, crisis management, content creation, and thought leadership development. We create engaging, newsworthy content such as press releases, articles, infographics, and case studies to tell your brand’s story.

Digital PR combines traditional public relations with online marketing strategies to enhance your brand’s visibility and reputation across the web. It helps build your online presence, earn high-quality backlinks, and boost your brand’s visibility, ultimately driving SEO performance and increasing online mentions.

We reach out to both micro and macro influencers to help gain exposure for your product or service. By collaborating with influencers who align with your brand, we can effectively expand your reach and engage with your target audience.

We conduct comprehensive audits, including media coverage analysis, influencer impact assessments, and digital footprint evaluations, ensuring we pinpoint your unique PR needs and opportunities. This holistic approach allows us to measure the effectiveness of our campaigns and make data-driven adjustments as needed.

We collaborate closely with our SEO, paid search, paid social, and content teams to integrate insights and strategies across channels. This ensures a cohesive approach that amplifies your brand’s message and drives growth.

Proven strategies, proven success

Our client case studies showcase the transformative impact of our digital marketing strategies. Discover how we’ve driven measurable growth and success for businesses across diverse industries.

See more of our case studies here

Strategic Digital PR to Enhance
Your Ecommerce Brand

Drive results with digital PR strategies

Find out more about the PR services we provide:

Time to take your business to the next level.

Get in touch.