Digital PR that earns coverage, links and authority.
Campaigns that win coverage in the press, build high-quality backlinks and grow your brand’s authority, then feed that authority straight into SEO and AI search. Strategy and outreach from senior specialists.
The work that turns a story into rankings, links and trust.
Public relations is no longer only about traditional media coverage. Digital PR combines proven PR craft with online marketing: newsworthy stories that earn coverage, the editorial backlinks that lift search rankings, and the brand mentions that build reputation across the web.
Each part has its own job, but they work as one connected programme. We plan and run them together, with the same research and the same reporting, so coverage turns into authority rather than a clippings file.
What digital PR covers
Five shifts in digital PR that have changed how you should run it.
The press-release-and-hope playbook is the wrong one. Links have to be earned, data wins coverage, and reactive speed often beats a slow planned campaign.
Links have to be earned, not bought
Google’s link spam systems devalue paid and manipulative links. Editorial coverage from real publications is what still moves rankings.
Digital PR is an SEO channel now
The clearest ROI from PR is authority links and brand search, so campaigns are planned with SEO from the start, not handed over afterwards.
Data and original research win coverage
Journalists want a story with numbers behind it. Original data studies and surveys earn far more links than a plain press release.
Brand mentions count, even without a link
Search and AI systems increasingly weigh unlinked brand mentions and entity signals, so reach and reputation matter beyond the backlink.
Reactive beats the slow news cycle
Newsjacking a trending story in hours can outperform a planned campaign. Speed and a ready expert are now part of the playbook.
Our digital PR services, end to end.
From the media outreach and data studies that earn coverage to the reactive PR, thought leadership and reporting that prove the value.
Media outreach & coverage
We pitch your stories to the right journalists, editors and industry titles so your brand earns exposure in the outlets your customers trust.
Press · Titles · PitchingDigital PR for link building
We earn authoritative, editorial backlinks from reputable publications and blogs, the links that actually improve rankings and organic traffic.
Authority · Editorial · SEOPress releases & content
Newsworthy content that tells your story: press releases, articles, infographics, data studies and case studies built to be picked up and shared.
Releases · Studies · AssetsReactive PR & newsjacking
We watch the news and trends and react fast, getting your brand into stories that are already commanding attention.
Newsjacking · Trends · SpeedExplore →Crisis management & comms
When a story turns against you, we manage the response fast, holding statements, media handling and reputation repair, to protect the brand you have built.
Reputation · Response · RepairExplore →Ecommerce PR
Digital PR built for online retailers: product launches, seasonal campaigns and data stories that earn coverage, authority links and sales for ecommerce brands.
Retail · Launches · LinksExplore →Thought leadership
We develop and place thought-leadership content that showcases your expertise and sets you apart from competitors.
Expertise · Commentary · ProfileMeasurement & reporting
Coverage, links built, domain authority, referral traffic and the SEO impact on your key pages, reported so you see the ROI.
Coverage · Links · ROIExplore →Want to know where your brand’s authority really stands?
We will review your current coverage, backlink profile and brand visibility against your competitors: where your authority is strong, where rivals are out-linking you, and the quickest opportunities to earn coverage and links. You get a single-page scorecard with the three things to go after first.
- Backlink profile and authority review
- Coverage and share-of-voice vs competitors
- Linkable-asset and story opportunities
- Free. No sales call required to receive it.
Coverage and authority, earned for brands like these.
Worked examples. More case studies in the full library, filterable by service and sector.
PPC, SEO, Paid Social and Shopping across a 30,000-SKU catalogue.
14-year client partnership. Full-funnel PPC, SEO, Paid Social and Shopping programme across a 30,000-SKU catalogue on Magento + Hyvä.
Read the full case study →
Ireland’s largest independent furniture retailer.
Ireland’s largest independent furniture retailer. Full digital programme with GA4 server-side tracking, Shopping and Paid Social.
Read the full case study →
UK’s leading tree surgery equipment retailer.
UK’s leading tree surgery equipment retailer. Full-funnel Google Ads, SEO and Shopping programme across a 5,000+ SKU catalogue.
Read the full case study →Four reasons brands pick us for digital PR.
PR that feeds SEO, not just clippings.
We plan digital PR alongside SEO, content and paid so coverage turns into authority links, brand search and revenue, not just a report nobody acts on.
Stories with data behind them.
Comprehensive research, media analysis and original data, so our pitches give journalists a reason to cover you and earn links that stick.
Built for search and AI authority.
We earn the coverage, links and brand mentions that modern search and AI assistants read as signals of a brand worth trusting and citing.
Senior specialists, 19 years in.
Strategy and outreach from people who have placed stories and built links for brands for years, not a rota of juniors. Independent Leicester agency since 2007.
What brands ask before they start.
What is digital PR, and how does it help my business?
Digital PR combines traditional public relations with online marketing. It earns coverage and high-quality backlinks that build your brand’s visibility and reputation across the web, which in turn improves SEO performance and brand search.
What is included in your digital PR services?
Media outreach, link building, press releases and content creation, reactive PR and newsjacking, thought leadership and influencer work, all reported with the coverage, links and SEO impact they deliver.
How does influencer marketing fit into digital PR?
We work with both micro and macro influencers who align with your brand to expand reach and engage your audience. It runs alongside media outreach as part of the wider PR mix.
How do you measure the success of a digital PR campaign?
Against the metrics that matter: press coverage, brand mentions, links built, domain authority, referral traffic and the SEO impact on your key pages, with transparent reporting so you see the ROI.
How does digital PR work with our other marketing?
Closely. We share insight with our SEO, paid search, paid social and content teams so coverage and links amplify the wider strategy rather than sitting in a silo.
Do you only work with ecommerce brands?
No. Digital PR works for ecommerce, lead generation and B2B alike. The goal is the same: earn coverage, links and authority that grow visibility and trust.
Ready for PR that builds real authority? Let us run the audit.
30 minutes with the PR team. No slide decks, no hard sell. You leave with an audit of your coverage and authority and three things to fix, whether you hire us or not.
How can
we help you?
Tell us what you are working on. A senior member of the team will get back to you within one business day, no account managers in between.
