Online search has irrevocably changed PR with share of voice on Google and search volumes becoming a battleground for brands. On average a third of searches for businesses, products or services start with the brand, and so increasing your brand awareness online is the starting point for long term, sustainable and cost-effective marketing.
In an increasingly digital age, potential customers are more reliant on third party recommendations of your brand, product or service so having positive content and reviews online is essential. In order to help customers make informed decisions, it is important to support your own branded content with independent third party recommendations. Research shows that 92% of customers are more likely to believe the recommendation of a complete stranger than a company’s own branded content – which is why our digital PR, social media and outreach services are vital to help enhance your presence and build brand awareness.
Our digital PR services include:
Influencer marketing – for both B2B and B2C, connecting with the main social influencers, bloggers and celebrities within an industry and forming mutually-beneficial, long-standing relationships
Content marketing - creating quality, ‘shareworthy’ content including blogs, video and infographics
Outreach - ‘reaching out’ to and engaging with relevant publishers to feature your content, products or service offering
Social media marketing – general management of your accounts and integrated long-term paid and organic campaigns on platforms such as Facebook, Instagram, Twitter, Pinterest and LinkedIn
Social listening – what is your target audience saying about your brand and your products online? How can you best react to this?
Crisis management – how to plan for and manage crises that occur in both the physical and digital world
As a data driven digital PR agency, we do all this with a core focus on data and commercial objectives. Like all our services, we incorporate data and crunch the numbers to make informed decisions rather than relying on guesswork. Our data-centric approach helps us to develop and implement campaigns that have a significant impact on your bottom line.
Our digital PR and social media teams have experience in planning and implementing successful campaigns for a wide range of businesses – from local SMEs all the way up to large national and multi-national organisations, B2B and B2C, across a range of sectors.
How Can We Help?
Call 0116 298 7482 to speak to one of our Consultants