Campaign Testing Strategies to Balance Risk and Reward Within Paid Media

Campaign Testing Strategies to Balance Risk and Reward Within Paid Media (Friday 14th October, 9:00am)

This week’s webinar will see Holly break down the barriers, risks and rewards to testing paid media strategies and why testing and experiments are the key to growth. From new channels, to revisiting approaches within existing ones you will learn how to test and what to test. These learnings can be taken and applied beyond…

Anicca Digital has formed a strategic alliance with Conversion Science, a South African agency which speciailises in providing paid media services to international clients. We have launched Digital Science a new range of AI-based Data Integration, Optimisation & Automation Solutions.

AI Data Integration & Automation in Digital Marketing with Ann Stanley (Friday 7th October, 9:00am)

Anicca Digital has formed a strategic alliance with Conversion Science, a South African agency which speciailises in providing paid media services to international clients. We have launched Digital Science a new range of AI-based Data Integration, Optimisation & Automation Solutions.

Introducing Digital Sciences and our AI-based Data Integration, Optimisation & Automation Solutions

Introducing Digital Sciences and our AI-based Data Integration, Optimisation & Automation Solutions

Anicca Digital has formed a strategic alliance with Conversion Science, a South African agency which speciailises in providing paid media services to international clients.  We have launched Digital Science a new range of AI-based Data Integration, Optimisation & Automation Solutions. Ann Stanley recently presented a summary of these new services at the Technology for Marketing…

Cyber crime story

Lessons to be learned from an unusual cyber-crime story with Steve McGowan from ATG (Friday 16th September, 9am)

A clickbait title with a serious story. Cybercrime shouldn’t exist, but sadly it does and it’s a massive business for the criminals. They’re making hundreds of millions from attacking SMEs like us every day. Join Steve as he looks at the cybercrime world in 2022 and how we can defend ourselves.

The Best Way to Leverage AI in Digital Marketing

The Best Way to Leverage AI in Digital Marketing: Ann Stanley (Friday 26th August 2022)

In this Podcast by REVIEWS.io, Callum McKeefery  CEO of REVIEWS.io talks to our very own Ann Stanley, CEO and Founder of Anicca Digital. They discuss: Sequential and cross-channel marketing strategies Custom audiences and first-party data Advertisement on TikTok and using AI to spot fabricated reviews Access the Podcast here:- The Best Way to Leverage AI…

Fighting brains with marketing – The art and science of banishing cognitive

Fighting brains with marketing – The art and science of banishing cognitive bias with Kenda Macdonald (Friday 2nd September, 9:00am)

Fighting brains with marketing – The art and science of banishing cognitive bias with Kenda Macdonald (Friday 2nd September, 9:00am) The human brain does odd things. It is full of corruptions, or cognitive biases, and these little errors we all make on a daily basis are bad for your marketing. They damage your conversion rates,…

The importance of voice and podcasting

The power of voice, podcasting and social audio with Shane Monohan (Friday 19th August, 9:00am)

The world is waking up to the power of voice, podcasting and social audio. The time is now to put your money where your mouth is Shane will discuss the exploding audio and podcast markets, and why starting your own journey into the new voice economy as a brand or business is a need not…