In this week’s webinar, Mark Janes, our Content Account Manager, will look at ways in which you can approach writing content for your website. Mark takes the approach of writing as a creative process which works in tandem with the more technical aspects of digital marketing, as well as applying
In this webinar, Angela Padfield, business development manager at Anicca; will share her insights as to what makes a great salesperson. With over 25 years in sales, she will explain how to: – Identify your perfect customer – Open the sale – Demonstrate your unique selling points – Spot opportunities
In this webinar, Ann Stanley will summarise some of the key issues around setting up and promoting a webinar for your business. Ann will explain how this evolved over the year and which marketing channels helped us to achieve 100-200 registrations every week. When all events were cancelled in March
This week’s webinar from Anicca Digital is presented by Jayesh Mistry who will be talking on “How to use Psychology & User Bias Theory to Enhance the Performance of Your Website”. He will explain the way users behave on websites and the elements that will influence their decision making. The
Ed Truman will be presenting this webinar on how to set-up and use the new Google Analytics package, launched in September 2020. In this talk, Ed will explain the main differences and benefits of Analytics 4 as compared to the standard analytics that you are probably using now. This will
About Caroline Spence will present an update of her very popular webinar on how to use LinkedIn to develop your own personal brand and profile. LinkedIn is used by potential customers and employers alike, so having an up-to-date and professional profile on LinkedIn is essential, whether you are happy in
This 2-hour webinar from Anicca Digital was broadcast as part of the annual Leicester Business Festival. The webinars is in two parts – “Search Engine Optimisation (SEO) Tasks in Your PJs” and “Using Google Analytics for Campaign Reporting & Insights”. This was a joint presentation between Ann Stanley (MD of
This 2-hour webinar from Anicca Digital was broadcast as part of the annual Leicester Business Festival. The webinar is an “Introduction to Paid Media techniques” and was presented by Ann Stanley, Gurpreet Bassi and Chris Dowse. This included an introduction to paid media techniques; with a focus on Google Ads,
Anicca’s last webinar of 2020 was a live audit of 2 real Analytics. Ann Stanley will review two live accounts to show the techniques we use for understanding: the status of a website the source of traffic how different users behave on your site whether the site converts i.e. if
Bakti Jethwa presented a beginner’s guide on how to set up an advertising campaign on LinkedIn to achieve various campaign objectives such as brand awareness, driving website traffic and lead generation. The webinar covers the following topics; Why LinkedIn advertising? A step-by-step walkthrough to setting up your first campaign, and
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