Our Digital Strategist, Emil Ougendal, will be hosting a webinar next Friday where he will cover topics such as critically evaluating the performance of your campaigns, what metrics to use and how to analyse them in depth, the influence of conversion windows, and making better-educated decisions when optimising. Sign-up now you don’t want to miss…
How to setup PMax campaigns to squeeze the most information out of them Senior Paid Media Account Manager, Jordan Munton’s webinar Jordan discussed how to set up a performance max campaign and how to harness old techniques to gain actionable insights from performance max campaigns.
In the Aniccast podcast #9, Ann Stanley, Founder & CEO of Anicca Digital, welcomes Jordan Munton, Senior Account Manager (Paid Media), to discuss how to set up a performance max campaign and how to harness old techniques to gain actionable insights from performance max campaigns. The full version of the webinar on this topic can be…
In the Aniccast podcast #7, Ann Stanley, Founder & CEO of Anicca Digital, welcomes Holly Kelly, Head of Paid Media Operations, who deep-dived into embracing and harnessing the powers of automation and AI for PPC to improve your efficiency. Speaking about how you can work alongside automation and AI to get better results and why it…
Holly talks about why you need to embrace and harness the powers of automation and AI for PPC to improve your efficiency. You will learn how you can work alongside automation and AI to get better results and why it doesn’t mean the end of human PPC management, it just changes the playing field. This…
In this Podcast (aniccast #6), Ann Stanley, Founder & CEO of Anicca Digital, welcomes Thom Shardlow, Head of Commercial Strategy & Creative, who takes a deep dive into the B2B trends and expectations for creativity in 2023. This is the second podcast from Thom Shardlow, on creative strategy. The previous episode (#2), looked at…
Head of Commercial Strategy & Creative Thom Shardlow, looks at the trends and expectations for creativity in B2B industries for 2023. Explore what the big brands are doing and how you can put your own spin on the current trends.
In this episode of Anicca Digital’s #aniccast, Ann Stanley (Founder & CEO of Anicca Digital), talks with Ed Truman (Head of Analytics and CRO) about getting started with Google Analytics 4, or more commonly called GA4. Ed will be bringing you up to date with the current status of GA4, highlighting the key GA4 reports…
In this webinar Head of Analytics and CRO Ed Truman, will be bringing you up to date with the status of GA4, highlighting the key GA4 reports you need in your life, as well as mistakes to avoid. Are You GA4 ready & Current Status? The Guide to an Implementation Checklist Key Reports of GA4…
Founder and CEO Ann Stanley of Anicca Digital was joined by Sophie Cook for the Oselo podcast. Candidly discussing how Ann entered digital marketing to the positives and successes of Anicca Digital. A big thank you to Sophie Cook and Oselo Recruitment!
