Paid social that engages and converts.
Targeted, creative-led campaigns on Meta, TikTok, LinkedIn and X that reach your audience where they spend their time and prove ROI. Strategy, ad creative and optimisation from senior specialists.
Reach the right people, with creative that stops the scroll.
Social is where your customers spend their time, which makes paid social a crucial way to reach and convert them. We create and manage campaigns on Meta, TikTok, LinkedIn and X that drive awareness, engagement and conversions, faster than organic alone ever could.
Success comes down to two things done well: precise targeting and creative that earns attention. We pair advanced audience work with strong ad creative and copy, then test relentlessly to keep the return climbing.
What our paid social covers
Five shifts in paid social that change how you should run it.
Creative is the new targeting, short-form video leads, and social commerce shortens the path to purchase. The accounts that win treat creative as a performance lever.
Creative is the new targeting
As platform targeting consolidates, the ad creative itself does the heavy lifting. The brands that win test creative constantly, not once.
Short-form video leads
Reels, TikToks and Shorts dominate attention and reach. A paid social account without strong video is leaving performance on the table.
Social commerce shortens the path
TikTok Shop and in-app checkout turn discovery into purchase in a few taps. Selling where people scroll captures the impulse.
Measurement got harder
Privacy changes broke a lot of in-platform tracking. CAPI and server-side tracking now decide whether the algorithms can optimise at all.
Paid and organic work together
The best organic content tells you what to put budget behind, and paid amplifies what already resonates. Run in isolation, both underperform.
Our paid social services, end to end.
From platform campaigns to audience strategy, ad creative and continuous optimisation.
Facebook & Instagram ads
Campaigns tailored to your objectives using Meta’s targeting by demographics, interests and behaviour, so your ads resonate with the right people.
Targeting · Scale · ConvertTikTok ads
Short-form, creative-led campaigns and TikTok Shop that reach engaged, younger audiences and turn discovery into sales.
Video · Shop · GrowthLinkedIn ads
B2B campaigns that reach decision-makers, generate leads and build authority, from content promotion to lead generation.
B2B · Leads · AuthorityAudience targeting & segmentation
Custom audiences, lookalikes, interest and behaviour targeting, so your ads are seen by the people most likely to convert.
Custom · Lookalikes · BehaviourAd creative & copy
Designers and copywriters craft engaging ad creative, static and video, and persuasive copy aligned to your brand, tested and optimised continuously.
Static · Video · CopyTracking & reporting
Proper conversion tracking with CAPI and clear reporting, so spend follows results and the platforms optimise on accurate data.
CAPI · Reporting · ROIExplore →Is your paid social actually converting?
We will review your paid social: where budget is being wasted, how your creative and targeting compare, and whether your tracking is feeding the algorithms properly. You get a single-page scorecard with the three things to fix first.
- Account and wasted-spend review
- Creative and targeting assessment
- CAPI and tracking health check
- Free. No sales call required to receive it.
Paid social results for brands you might recognise.
Worked examples. More case studies in the full library, filterable by service and sector.
PPC, SEO, Paid Social and Shopping across a 30,000-SKU catalogue.
14-year client partnership. Full-funnel PPC, SEO, Paid Social and Shopping programme across a 30,000-SKU catalogue on Magento + Hyvä.
Read the full case study →
Ireland’s largest independent furniture retailer.
Ireland’s largest independent furniture retailer. Full digital programme with GA4 server-side tracking, Shopping and Paid Social.
Read the full case study →
UK’s leading tree surgery equipment retailer.
UK’s leading tree surgery equipment retailer. Full-funnel Google Ads, SEO and Shopping programme across a 5,000+ SKU catalogue.
Read the full case study →Four reasons brands pick us for paid social.
Strategy and creative together.
Customised campaigns built on audience research and strong creative, designed to expand reach, spark engagement and drive conversions, not just spend.
A data-driven approach.
Detailed audience work, creative development and precise targeting, with ongoing A/B testing so every element is tuned to the best return.
Joined up with the wider mix.
We integrate paid social with content, SEO and your other channels, so it supports both short-term performance and long-term brand growth.
Senior specialists, 19 years in.
Paid social run by people who pair platform expertise with strong creative. Independent Leicester agency since 2007.
Award-winning paid social
Recognised at the UK Social Media Awards and the UK Paid Media Awards for our paid social work.
UK Social Media Awards 2023: Winner, Integrated Social Campaign.
UK Paid Media Awards 2023: Winner, Best Use of Paid Social.
Trained and accredited
Our paid media team is trained and accredited by the platforms we run every day, with Google Premier Partner status and certification across Meta and Microsoft Advertising.
What brands ask before they start.
What is paid social?
Paid social is advertising on social networks, traffic and conversions generated through platforms like Meta, TikTok, LinkedIn and X. Specialists bid on and optimise the ad campaigns to drive targeted traffic and conversions.
What is the difference between organic and paid social?
Organic social is reach you earn without paying, posts and interactions that are not boosted or run as ads. Paid social is advertising you pay to distribute. Paid generates traffic and engagement much faster; the two work best together.
How does paid social work?
You pick the right platform and ad format, target your audience by demographics, interests or behaviour, set a budget and bid, then monitor and optimise. Retargeting re-engages past visitors and lookalikes reach new, similar customers.
How much does paid social cost?
It varies by platform (LinkedIn tends to cost more), how specific or competitive your audience is, ad format, timing and your goals. We work to your budget and optimise to the best return.
Why use paid social?
It reaches highly targeted audiences and drives more immediate results than organic, with precise targeting, retargeting and measurable conversions, a powerful way to grow sales and awareness.
Do you create the ad creative?
Yes. Our designers and copywriters produce the ad creative, static and video, and the copy, aligned to your brand, then test and optimise it, because creative is the biggest lever on paid social performance.
Ready for paid social that delivers? Let us run the audit.
30 minutes with the paid social team. No slide decks, no hard sell. You leave with an audit of your paid social and three things to fix, whether you hire us or not.
How can
we help you?
Tell us what you are working on. A senior member of the team will get back to you within one business day, no account managers in between.
