One of the most important – and often overlooked – aspects of social media marketing is identifying the best network to focus your efforts on.
Depending on your products/services and your target audience, you may find that certain social networks work better than others when it comes to driving engagement around your brand and increasing sales/conversions.
As a data-centric online marketing agency we take the guess work out of social media, using reliable and actionable data to identify the social networks that can offer the best ‘bang for your buck’.
Constant testing and analysis, coupled with our extensive experience working on social campaigns, means we can ensure your brand has a presence in the social spaces that are used most by your audience.
Some of the popular social networks we currently run campaigns on include:
Currently the biggest social network with almost 2 billion users, Facebook campaigns have the potential to reach a relevant audience no matter what your product or service. The wide reach of Facebook is both a blessing and a curse, however, as it becomes more and more difficult to stand out in a crowded marketplace.
Now owned by Facebook, Instagram has all the power of a large platform but retains the benefits of a more niche network. Primarily an image/video-based platform, Instagram can be ideal for promoting products that have a certain visual appeal e.g. fashion items, beauty products, food, fitness and wellbeing etc…
With Twitter you’ve got 140 characters to share your message, and there is a lot you can do with 140 characters! Whether it’s brand awareness, website traffic, generating leads or boosting sales Twitter has a part to play. With the various Ad formats that are available on Twitter you can set very clear call to actions for users, and use the targeting features to get your message on the feeds of the people that matter.
LinkedIn is usually the go-to option when someone mentions connecting with a B2B audience. A fantastic way to utilise this platform is to run LinkedIn advertising to get your message in front of the right users. Our years of experience and expertise means we can tailor your advertising to meet your business objectives and to maximise activity within your budget.
If you are looking for a social network that drives sales, then Pinterest could be the one. An impressive 87% of Pinterest users have made a purchase after seeing a product on the platform, which means you are missing a trick if you operate in a sector that lends itself to beautiful imagery e.g. food, fashion, fitness, design, home décor, beauty, art, photography – the list goes on, but you get the gist!
Our experienced and dedicated team of social media experts currently manage social media campaigns for a range of different companies and organisations - from SMBs to national companies.
We plan and implement social media strategies for B2C and B2B companies, and help businesses like yours align their social media activity with their business goals and objectives.
To find out more about how we can help you, call us on 0116 298 7482 or contact us using the form below and we will be happy to talk this through with you.
How Can We Help?
Call 0116 298 7913 to speak to one of our Consultants