Effortlessly Manage Your Marketing Tags with Expert Tag Management

Streamline data collection and enhance marketing performance with customised tag management solutions.

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Track smarter with tailored tag management services

In the digital marketing landscape, efficiently managing tags across your website is crucial for accurate data collection and campaign tracking. At Anicca Digital, we offer comprehensive tag management services that simplify the process of implementing and managing tags.

By using tools like Google Tag Manager, we ensure that your tracking is precise and easily scalable. Our approach aligns with the A10 Marketing Framework, ensuring that every tag supports your broader marketing goals.

Our tag management services:

Google Tag Manager (GTM) is a powerful tool that allows you to manage all your website tags from one interface without needing to modify the code directly. We handle the setup and configuration of GTM, ensuring that your tags are properly implemented and firing as expected. Our services include setting up custom triggers, variables, and tags to capture the data most relevant to your business.

Every business has unique tracking needs, and off-the-shelf solutions may not always suffice. We create and implement custom tags that capture the specific data points important to your business, from advanced ecommerce tracking to custom event tracking. Our custom tag implementation ensures that you’re collecting the right data to inform your marketing strategy, all integrated within the A10 Framework.

Incorrectly implemented tags can lead to data inaccuracies, affecting your ability to make informed decisions. We conduct thorough tag audits to ensure that all your tags are firing correctly and that your data is accurate. If issues are found, our troubleshooting services quickly identify and resolve any problems, ensuring your tag management system is functioning optimally.

In today’s digital environment, ensuring your tag management complies with privacy regulations like GDPR is crucial. We configure your tags to respect user privacy, including setting up consent management and adjusting tags based on user preferences. Our privacy-compliant tag management solutions help you maintain trust with your users while still collecting the data you need.

We offer training and ongoing support to ensure that your team can manage and update your tags with confidence. Our training covers everything from the basics of Google Tag Manager to advanced techniques, ensuring that you have the knowledge to maintain your tag management system effectively. Additionally, our support services are always available to help with any questions or issues that arise.

Why Anicca?

Our analytics team brings technical expertise and strategic precision to streamline your tracking efforts and ensure accurate data collection across your digital platforms. By setting up and managing tags through solutions like Google Tag Manager, we enable seamless data flow that captures critical user interactions and supports effective marketing decisions.

What sets us apart is our commitment to flexibility and accuracy. We customise your tag configurations based on your unique business goals, implementing tags for conversions, events, and user behaviours that matter most to your campaigns. This ensures you collect the right data to fuel optimisation and drive growth.

Additionally, we work closely with our SEO, paid search, paid social, and analytics teams to ensure your tags align with broader marketing strategies. This integrated approach allows for efficient, cross-channel performance tracking that delivers the insights you need to refine and enhance your marketing efforts.

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Streamline your website tagging with Google Tag Manager.

Any questions?
We’ve got the answers.

A tag management system is a tool or platform which centralises the management of marketing and analytics tags deployed on websites or mobile applications. The tag management system allows users to deploy, edit, or remove tags efficiently without altering a website’s source code. This frees up web developer resource for more pressing build-oriented tasks. A tag management system enhances tracking and analytics capabilities, integrates with various platforms, and accelerates the implementation of marketing initiatives. This allows for more detailed tracking, and empowers analytics specialists or marketers to take control of what is tracked. Popular tag management systems include Google Tag Manager and Adobe Launch.

There are numerous tag management platforms available, with estimates in excess of 30 distinct and established options. The exact number can vary depending on factors such as market developments, acquisitions, and the emergence of new solutions. The most popular platforms include Google Tag Manager (this is where we specialise), Adobe Launch, Tealium, and Segment. Different platforms cater to varying business needs and sizes.

Dynamic tag management refers to an advanced approach to managing tags which allows for real-time updates and tracking modifications, without the need for code changes on a website. Such systems utilise a centralised platform to dynamically load and configure tags based on user behaviour, context, or specific events. Most modern tag management platforms, such as Google Tag Manager, deploy such technologies by default. In modern times, you’d find it difficult to discover a tag management platform which doesn’t utilise dynamic tag management.

Google Tag Manager (GTM) is Google’s flagship tag management platform, which itegrates natively with Google Analytics (GA4) and Google Ads. GTM simplifies the process of adding and updating tags, such as tracking pixels for Google Analytics, Facebook Pixel, and other third-party services. It features a user interface which enables marketers to implement changes quickly, create triggers for tag activation, and test configurations in real-time. By streamlining tag management, Tag Manager enhances the efficiency of digital marketing efforts and improves data tracking and analysis.

To set up Google Tag Manager, create an account on the Tag Manager website and add the provided code snippets to your website’s HTML. After that, log into GTM, create tags for tracking (like Google Analytics), and define triggers which specify when the tags should activate. Use the “Preview” button to test your setup, and once everything works correctly, publish your changes. Getting the tracking right can be tricky, and interpreting the output of preview mode is impossible if you don’t have a solid understanding of the datalayer. Get in touch, and we’ll handle all this on your behalf.

Yes, you can deploy schema markup using Google Tag Manager. This can be done by creating a “Custom HTML” tag within GTM and inserting your schema code directly into the new tag. Usually this will come in the form of an executable script. Once the custom HTML tag is created, you can set up triggers to specify when and where the schema should be deployed on your website. This method allows for easier management and updates of schema markup without altering the website’s source code directly. However, there are drawbacks. Deploying schema via tag manager creates script-bloat, and is largely inefficient. As such, we at Anicca would not recommend utilising Tag Manager to deploy schema-oriented scripts. There are more efficient, more dynamic ways to do this.

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