Fashion and beauty brands have long known the benefits of working with bloggers. With influencer marketing offering a return on investment 11 times higher than that of traditional marketing methods*, such as TV and print, it’s easy to see why marketers are putting big budgets behind blogger partnerships. Consumers are also beginning to rely heavily…
You have some great news to share and, with the help of our blog post on how to draft a press release, you’ll have a story ready to issue. But with so many media outlets, from regional and national newspapers to interest specific blogs, where should you send it? Here are my tips on how…
Want press coverage for your business, but aren’t sure where to start? A press release is the quickest way to get your business successes in front of journalists. Here are our handy tips on how to write an effective press release. Know Your Audience Who is your story aimed at? Knowing the type of media…
Influencers have become key to brand story-telling. In fact, 2017 was the year that digital influencers overtook celebrities as the most popular choice for brand endorsements for the first time, according to Celebrity Intelligence’s Age of Social Influence report. With Instagram providing quick access to new audiences in our mobile-focused world and an estimated return…
If you have a shoestring marketing budget, it’s essential to be a bit more creative to see how far your budget will stretch. For product marketers, one of your objectives could be getting free (and positive) publicity for your product. You will be pleased to hear that you don’t have to spend millions to get…