How to use LinkedIn for business – an easy guide to setting up a company page on LinkedIn

      A social network presence for your company is increasingly becoming a vital tool in your marketing mix. A lot of organisations are cracking audiences via Twitter and Facebook but don’t forget you can target professionals with a company page on LinkedIn too. Anicca Digital can help you set-up, run and manage social…

Google+ business pages – 6 easy steps to get you started…

  So you’ve set-up a Google+ business page but what do you do with it now? Whether you’re a social network addict or novice there are some simple and easy steps to optimize your Google+ business page to make it work for you. Here are a few quick tips to get your Google+ business profile…

How to set up a Google+ Business Page

Whether your company is small or large, getting involved in the social media space has never been more important. Search Engines have increased social impact in their ranking algorithms, which is why Google’s latest addition to their social network Google+ is a must for all businesses After setting up our +Anicca Digital profile (add us…

Review of Google Plus (Google +): Is this new social network a Facebook Killer?

We were lucky enough to get access to Google Plus (Google +), the new social network from Google. Having spent most of the morning playing about on it, here is my review of some of the features I like and dislike. Circles The Circles feature of Google Plus solves one of my biggest problems with…

‘Social marketing: How can it work for your business?’ – Training from Ann Stanley at CIM

Ann Stanley, Managing Director of Anicca Digital, is presenting a workshop entitled ‘Social Marketing: How can it work for your business?’ at the Chartered Institute of Marketing (CIM) in Leicester. The event takes place on 14th April 2011 at Phoenix Square, Leicester.

Twitter Analytics – Track The Effectiveness Of Your Social Media Campaign

There are loads of social media analytics packages out there at the moment – all of which can be used to track how effective your social media campaigns are (in terms of retweets, follows etc…). While these packages all offer varying degrees of functionality and different tools/tracking criteria, they do all tend to have one…

Facebook Deals: Bringing more small businesses into online marketing?

Facebook launched their ‘Deals’ feature in the UK yesterday – a feature which looks set to change the way local businesses use the internet. Facebook Deals will allow users who access Facebook via their mobile phones to check in to their location and view local businesses near to them. Local businesses can then offer deals…