The Citation Revolution: How Generative Engine Optimisation is Redefining Digital Authority 

The Citation Revolution: How Generative Engine Optimisation is Redefining Digital Authority 

ByLauren Thomas

In the shadows of the AI revolution, whilst the industry debates whether artificial intelligence will “kill SEO,” a more nuanced transformation is quietly reshaping digital marketing’s fundamental principles. Mathias Ptacek’s pioneering work at Rankscale reveals not just the emergence of Generative Engine Optimisation (GEO), but the birth of an entirely new economy – one where…

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5 Simple Local SEO Tactics your Business Needs to be Doing

ByBradley Longman

For local businesses, getting found for local searches makes a huge difference to store footfall, website visits and ultimately, conversions. If you own a cafe or a restaurant and someone in the area searches for ‘cafes’ or ‘restaurants’, then Google will display the businesses geographically closest to them. So, how do you ensure that your…