Google Shopping Optimisation: Free Product Listings
|

Google Shopping Optimisation: Free Product Listings

ByJamesA

  Google Shopping has many complex (and seemingly convoluted) features and potential listing formats. Since the expertise in terms of optimising Google product listings began as an SEO exercise, shifted over to PPC teams and then back to SEO again; it’s not hard to see why optimisation guidance has become so confusing. Before we learn…

Creating a Google Shopping Feed from Scratch using Google Sheets
|

Creating a Google Shopping Feed from Scratch using Google Sheets

ByDan Allen

Shopping ads, or PLA (Product Listing Ads) as they are often referred to, are the visual product adverts that Google show for product related searches often at the top of search engine results and within the shopping tab of Google. Within the UK, shopping ads currently drive 82% of retail search ad spend look set…