Drive Online Sales with Ecommerce SEO

Optimised ecommerce SEO strategies designed to increase visibility, traffic, and conversions across platforms like Magento, Shopify, and WooCommerce.

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UK Paid Media Awards 2023

Ecommerce SEO solutions for Magento, Shopify, and WooCommerce

For ecommerce businesses, ranking high in search results is crucial to driving sales and growing your business. At Anicca Digital, we specialise in ecommerce SEO strategies tailored to your specific platform, whether it’s Magento, Shopify, or WooCommerce. Our services are designed to optimise every aspect of your online store, from product listings to site architecture, ensuring your products are easily found by customers ready to make a purchase.

Allow our experienced ecommerce SEO specialists to help you make the most of these exciting new avenues with bespoke ecommerce SEO solutions that increase engagement, show off your products, and drive sales. Discover the benefits our in-depth ecommerce SEO agency services and consultancy today.

Our ecommerce SEO services:

We ensure your product listings are fully optimised with the right keywords, descriptions, and metadata to rank higher in search results. Our focus is on improving both the visibility and appeal of your products, driving more clicks and conversions.

A well-structured site is easier for both users and search engines to navigate. We optimise your site’s architecture and internal linking, ensuring that your categories and products are easily accessible and crawled by search engines.

We implement structured data using JSON-LD to create rich snippets that enhance your product listings in search results. This not only improves click-through rates but also drives more qualified traffic to your site.

With mobile shopping on the rise, it’s essential that your ecommerce site is optimised for mobile users. We implement mobile-first SEO strategies, including responsive design and fast load times, to ensure your site performs well on all devices.

Security is a top priority for ecommerce sites. We manage the transition to HTTPS, ensuring that your site is secure and trusted by both users and search engines, which can also improve your rankings.

Why Anicca?

At Anicca, our ecommerce SEO services go beyond basic optimisations to deliver comprehensive strategies that drive measurable results. With our deep expertise in digital marketing and ecommerce, we take a holistic approach to improving your online store’s visibility, traffic, and conversions.

What sets us apart is our thorough SEO audit process, which includes in-depth keyword research, technical SEO analysis, and competitive benchmarking. We ensure that every aspect of your ecommerce site—from product pages to category structures—is fully optimised for search engines, helping you capture valuable organic traffic and increase sales.

Our commitment to integrating SEO insights across your entire marketing strategy—including paid search, content, and social media—means you receive a unified approach that addresses immediate ecommerce goals while laying the groundwork for sustained growth. By working closely with your team, we deliver actionable SEO strategies that not only boost rankings but also enhance your overall online presence and sales performance

We also work very closely with our paid search, paid social, PR and content teams, to combine campaign data and strategy ideas. We will also provide a lead into other channels where we see growth opportunities in areas other than SEO – so our commercial input extends beyond how SEO can help your business targets.  

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Our audits assess your current marketing performance, including website analytics, campaign effectiveness, and customer engagement. These insights, combined with competitor benchmarking, help us identify opportunities for growth and optimisation. We offer a mix of “complimentary discovery” and more detailed paid audits for different channels. In most cases, we require access to your Analytics and Search Console accounts, as well as any ad accounts that are being reviewed.

These two books, authored by Anicca founder Ann Stanley, underpin our approach to integrated marketing. They serve as a guide for implementing a comprehensive marketing strategy that combines traditional and digital techniques to maximise impact. The A10 Marketing Framework also offers a 10-step process for developing your own plan.

We use Similarweb, a specialist software tool, to carry out our competitor analysis. We will provide data on the amount, source and trends of traffic going to your site vs four of your competitors, and a larger group of 20-50 brands within your sector. This helps us to understand whether your sector is growing, the major players, your market share and to identify areas where your business can stand out and capitalise on untapped opportunities.

Strategy Cards are part of our structured planning tools, outlined in our Integrate book, which are used to prioritise and organise marketing activities, according to the business and campaign objectives. They ensure that every action aligns with your strategic objectives and delivers measurable outcomes.

We offer detailed reporting services, from custom dashboards to monthly insights, to track campaign performance. This data informs strategy adjustments, ensuring your marketing efforts stay effective and ROI-focused.

In addition to our normal account management and monthly meetings, we want to ensure that you receive additional strategy support throughout the project.

After the initial set-up and testing phase, (4-months), most of our projects then transfer to a rolling contract with a 3-month notice period. This allows us to run quarterly strategy and planning sessions, where we can agree future objectives, strategies, tactics and campaigns. These meetings can be held at your office or ours. In addition, we will organise for at least one of our directors to meet with you once or twice a year* to discuss your overall business objectives and how we can help you grow.
*The number of visits depends on the number of channels and size of your account.

Proven strategies, proven success


Our client case studies showcase the transformative impact of our digital marketing strategies. Discover how we’ve driven measurable growth and success for businesses across diverse industries.

Trifibre:
83% Increase in Organic Traffic
Honey Brothers:
121% conversion rate increase
in Google Ads
Nationwide Property Specialist:
Over 100% increase in organic traffic
Europlaz:
57.7% Google Ads CTR increase
in Google Ads

See more of our case studies here

What Our Clients Say

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0116 254 7224