Award-Winning PPC Agency in Leicester

Realise your potential with award-winning PPC agency services for Google, Microsoft & DuckDuckGo campaigns.

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Work with Leicester’s only Google Premier Partner & most established PPC agency

Paid search (otherwise known as PPC or Pay Per Click) is a vital digital marketing advertising channel that enables you to place your business in front of prospective customers, right at the point they are searching for your product or service. 


As an award-winning UK PPC agency, we are the only Google Premier Partner agency based in Leicester. We use Google and Bing ads (paid search campaigns), to deliver measurable and effective PPC campaigns for your business.  We also integrate our paid search and paid social campaigns to maximise results.


Established in 2007, we were the first dedicated PPC and SEO agency in Leicester and have worked with hundreds of clients over the last 15 years or so.

Our paid search agency services can help you: 
  • Increase your brand exposure using a mix of search, display, YouTube and paid social campaigns 
  • Create PPC campaigns across Google ads, Bing, DuckDuckGo and other niche platforms (like Trip advisor, the Metro, Reddit etc.) that target the right people at the right time and drive relevant traffic and visitors to your site 
  • Utilise a mix of campaign types and bidding strategies, including lead generation, shopping ads, and remarketing to maximise your conversions, leads and sales
  • Use conversions and revenue tracking and optimise campaigns in relation to cost, to grow your leads, sales, revenue and ROI
  • Pivot and adjust our PPC management strategy quickly in response to your business objectives and targets 
  • Provide monthly paid media campaign reports and discuss recommendations and integrated paid media strategies to exceed your targets and KPI

Our PPC agency services

Paid search is a versatile and effective way to garner leads and drive sales for ecommerce businesses. Whether working with Microsoft Bing ads, Google Adwords services, or a range of other PPC services, our expert paid search agency team are on hand to help you. 


At Anicca, we have years of experience as one of the UK’s best PPC agencies driving incredible results for local and national businesses alike. We have executed paid search strategies which maximise our clients’ bottom lines within the confines of budgets and strict timelines. 

All of our practices are informed by the latest Google ads changes for agencies as well as our own research. The Anicca PPC agency is highly experienced in developing and delivering robust paid search strategies and pay per click advertising campaigns through our data driven approaches. 


As Leicester’s only Google Premier Partner, and a Microsoft Advertising Partner you can be assured our team of accredited specialists are always at the forefront of new product releases and best-in-class paid search management. 

PPC audits & consultancy

Get a second pair of eyes on your accounts and get a detailed review of your current paid search campaigns with actionable insights delivered at the end. 

Paid search setup

We take on all elements of your pay per click advertising setups across Google, Bing and Duck Duck Go from keyword research to ad copy messaging and campaign builds. 

PPC ongoing management

All Google ads campaigns need some agency love and attention to ensure they are still working to meet your objectives and KPIs and to make sure you are getting the most from your ad spend. 

PPC campaign expansion

We will test all relevant campaign types to expand your account.  This could include Shopping ads, Dynamic search Ads (DSA’s),  Display, YouTube, plus a range of remarketing and audience targeting. 

Our Leicester-based paid search (PPC) agency team stands ready to help you launch new Google Search and Microsoft Bing ads PPC campaigns. We are also on hand to help audit and evaluate existing set ups and manage your Google Ads (formerly AdWords) and Microsoft Advertising (formerly Bing Ads) accounts on an ongoing basis. 

We also encompass campaigns and services for all Google Ads products for Google Shopping, Google Display and YouTube Ads, as well as wider paid media channels. 


And with our multi-award-winning campaigns you know you are in safe hands. Trust your brand with our experienced PPC agency in Leicester and discover new ways to increase your reach and earning potential. 

Why Anicca?

Anicca Digital is an award-winning UK PPC agency based in Leicester. 


With Anicca as your paid search agency you can be assured our expertise and knowledge are always up to date. As a Google Premier Partner, we also get first access to new products and betas and can test these on your accounts which helps you to stay ahead of the game. 


We pride ourselves on working to the data, which means we are always results driven and your success is our success.  

We have been digital partners for local, national and international businesses, helping these businesses to become forces within their sectors, and received national and international recognition at multiple digital marketing awards.   


Whether you want to grow your revenue or just want to know more about pay-per-click advertising reach out to Anicca today to start a conversation on how we can help to grow your business through paid search advertising. 

Our Client Case Studies

"We stumbled across Anicca Digital online and oh boy did they back the words out their mouth, very happy with overall project so far."

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