Paid Search Advertising

Market-leading PPC management of Google, Microsoft & DuckDuckGo paid search

What is paid search advertising?

Paid search (or otherwise known as PPC or Pay Per Click) is a vital digital marketing channel that enables you to place your business in front of prospective customers, right at the point they are searching for your product or service.



Through paid search, due to the highly measurable and robust nature of the campaigns, we can effectively help you to:

  • Increase your brand exposure
  • Target the right people at the right time and drive relevant traffic to your site
  • Track conversion numbers and revenue in relation to cost, to grow your ROI
  • Pivot and adjust our strategy quickly in response to your business objectives and targets
  • Utilise campaign types that provide the best fit for your business

Our PPC management services

The versatility of the platforms, with unique campaign types makes paid search great for both lead generation and ecommerce businesses alike.



At Anicca we have years of experience helping local and national businesses execute paid search strategies which maximise their bottom line within the confines of budgets and strict timelines.

Our PPC Team is highly experienced in developing and delivering robust paid search strategies, through our data driven approaches.


As a Google Premier Partner and a Microsoft Advertising Partner you can be assured our team of accredited specialists are always at the forefront of new product releases and best-in-class paid search management.

PPC audits & consultancy

Get a second pair of eyes on your accounts and get a detailed review of your current paid search campaigns with actionable insights delivered at the end.

Paid search setup

We take on all elements of account set ups across Google, Bing and Duck Duck Go from keyword research to ad copy messaging and campaign builds.

PPC ongoing management

All campaigns need some ongoing love and attention to ensure they are still working to meet your objectives and KPIs and to make sure you are getting the most from your ad spend.

PPC campaign expansion

We will test all relevant campaign types to expand your account.  This could include Shopping ads, Dynamic search Ads (DSA’s),  Display, YouTube, plus a range of remarketing and audience targeting.

Our paid search team stands ready to help you launch new Google Search and Microsoft ads PPC campaigns. We are also on hand to help audit and evaluate existing set ups and manage your Google Ads (formerly AdWords) and Microsoft Advertising (formerly Bing Ads) accounts on an ongoing basis.

We also encompass campaigns and services for all Google Ads products for Google Shopping, Google Display and YouTube Ads, as well as wider paid media channels.


And with our multi-award-winning campaigns you know you are in safe hands.

Why Anicca?

With Anicca as your paid search partner you can be assured our expertise and knowledge are always up to date. As a Google Premier Partner, we also get first access to new products and betas and can test these on your accounts which helps you to stay ahead of the game.


We pride ourselves on working to the data, which means we are always results driven and your success is our success. You can see for yourself in our case studies below the incredible results we have been achieving for our existing clients across paid search.

We have been digital partners for local, national and international businesses, helping these businesses become forces within their sectors, and this work has received national and international recognition at multiple digital marketing awards, including;


  • Biddable Media Awards – Biddable Agency Led Campaign of the Year – 2021
  • The Drum Search Awards – Grand Prix 2019

Reach out to Anicca today to start a conversation on how we can help to grow your business through paid search advertising.

Our Client Case Studies

"After numerous failures and attempts in finding the perfect digital marketing agency for our niche, we stumbled across Anicca Digital online and oh boy did they back the words out their mouth, very happy with overall project so far."

In Safe Hands


Technology Partners

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