Ecommerce Content & SEO

Ecommerce content and SEO

Ecommerce Content and SEO Ecommerce is our forte. We know exactly how to tell your brand’s story through innovative and effective content, ensuring you stay fresh and relevant in an ever growing competitive market. We will work with you to find out what makes your company, brand or products unique and be able to convey this in a way that is engaging and captures the eyes, minds, and hearts of your customers, time and time again.

Creating fantastic content that is also optimised for search is vital for ecommerce companies looking to keep up with not only their competitors but current consumer trends.

Writing copy for products

Product descriptions are one of the most important parts of your ecommerce websites, but often they are overlooked. Good product descriptions can mean the difference between a consumer clicking on to buy or abandoning their cart to shop elsewhere. It’s your chance to break down what the product is, why they need it, how they should use it, and what else could go alongside it.
Product descriptions should inform and engage the user and include specific functions and features, colours, fabrics and textures, and any history of the product or brand. An accurate product description should also reduce the risk of returns as your consumers will be more confident that their purchase is exactly what they are looking for. Each product description should be as unique as the product itself and we work with many companies in crafting quality content that fits the bill each time.

Writing and optimisation of category pages

The benefits of optimised category and landing pages are two-fold. Not only do they have the ability to encapsulate the ethos of a brand, the quality of the products and reflect any offers or discounts category-wide, but they support your website in organic searches too.

Optimised content on a page ensures that Google recognises what your category page is about, and the features and specifications of the products on the page, and in theory will help your website appear in related and relevant searches.

Other supporting content, blogs, and guides

There is a range of content we can create for ecommerce companies that will not only be tailored to your business but will seamlessly fit into your current communications and will be as bespoke and unique as your website. This content includes;

  • Blog Posts
  • Branded on-site content hubs or digital magazines
  • Infographics and data visualisation
  • Whitepapers
  • Tutorials and Guides
  • Research papers and reports
  • Company news updates

As a completely transparent and open SEO agency, we provide detailed monthly reports to all SEO clients, so that they know exactly what is going on with their campaign. This gives us a chance to review the current campaigns and make sound recommendations based on any recurrent trends or changes within ecommerce or the digital world as a whole.

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Call 0116 298 7482 to speak to one of our Consultants