Ecommerce SEO that drives more sales from organic search.
Platform-specific SEO for Magento, Shopify and WooCommerce that gets your products found and bought, from product and category optimisation to the technical foundations of a large store.
Ecommerce SEO is its own discipline.
For an online store, ranking is what drives sales. But ecommerce SEO is not lead-gen SEO with products bolted on: it is large catalogues, category and product pages, product feeds, faceted navigation and the technical scale that comes with thousands of URLs. We optimise every part of it, tuned to your platform.
Whether you are on Magento, Shopify or WooCommerce, we handle the challenges specific to each, from URL parameters and dynamic URLs to site architecture. That includes optimising your product feed for Google’s free product listings, so your products show in organic Shopping surfaces without paying for the click.
What our ecommerce SEO covers
Five things that make ecommerce SEO work.
Category pages do the heavy lifting, technical scale matters more than on a small site, and SEO has to join up with feeds and CRO to actually sell.
Category pages are the engine
On most stores, category and listing pages drive the bulk of organic sales. Optimising them well matters more than chasing individual product terms.
Technical scale is make-or-break
Ecommerce sites are large, so indexation, crawl budget, parameters and speed cause real problems if neglected. Clean technical SEO is the foundation.
Structured data earns the click
Product schema and competitive pricing in the search listing give shoppers a reason to click you over a rival before they even land.
SEO has to join up with feeds and CRO
Organic visibility only turns into sales when it works with your product feeds, merchandising and conversion rate. SEO in a silo leaves money on the table.
AI search is changing discovery
Shoppers increasingly research through AI answers. Your products and content need to be visible there too, not only in classic results.
Our ecommerce SEO services, end to end.
From product and category optimisation to the technical foundations that keep a large store performing.
Product listing optimisation
Product and category listings optimised with the right keywords, descriptions and metadata, to rank higher and convert more, tuned to your platform.
Keywords · Meta · ConvertExplore →Site architecture & navigation
Structure and internal linking optimised so your categories and products are easy for both users and search engines to navigate and crawl.
Structure · Links · CrawlStructured data & rich snippets
JSON-LD product schema that creates rich snippets, improving click-through and driving more qualified traffic to your store.
Schema · Snippets · CTRExplore →Product feed optimisation
We optimise your product feed, titles, attributes and data quality, for Google’s free product listings and organic Shopping surfaces, so your products show without paying for the click.
Feeds · Free listings · Merchant CenterExplore →Mobile & performance
Mobile-first SEO with responsive design and fast load times, so your store performs for the growing share of shoppers on mobile.
Mobile · Speed · UXTechnical & security
Clean indexation, parameter handling and a secure HTTPS transition, the technical foundations a large store needs to rank.
HTTPS · Index · TechnicalAudit & strategy
In-depth keyword research, technical analysis and competitive benchmarking, with a bespoke plan that ties SEO to sales.
Audit · Research · PlanWant a free read on your store’s SEO?
We will review your ecommerce SEO: technical health at scale, how your category and product pages are performing, and the gaps against a competitor. You get a single-page scorecard with the three things to fix first.
- Technical health at scale (indexation, speed)
- Category and product page review
- Competitor and keyword-gap snapshot
- Free. No sales call required to receive it.
Ecommerce SEO results for brands you might recognise.
Worked examples. More case studies in the full library, filterable by service and sector.
PPC, SEO, Paid Social and Shopping across a 30,000-SKU catalogue.
14-year client partnership. Full-funnel PPC, SEO, Paid Social and Shopping programme across a 30,000-SKU catalogue on Magento + Hyvä.
Read the full case study →
Ireland’s largest independent furniture retailer.
Ireland’s largest independent furniture retailer. Full digital programme with GA4 server-side tracking, Shopping and Paid Social.
Read the full case study →
UK’s leading tree surgery equipment retailer.
UK’s leading tree surgery equipment retailer. Full-funnel Google Ads, SEO and Shopping programme across a 5,000+ SKU catalogue.
Read the full case study →Four reasons brands pick us for ecommerce SEO.
Beyond basic optimisations.
A holistic approach to your store’s visibility, traffic and conversions, from product pages to category structures, not a checklist of quick fixes.
A thorough audit process.
In-depth keyword research, technical analysis and competitive benchmarking, so every part of a large store is optimised properly.
Joined up with paid and CRO.
We work with our paid search, paid social, PR and content teams, and flag growth beyond SEO, so organic visibility turns into actual sales.
Senior specialists, 19 years in.
Established for nearly two decades, with SEO specialists who have grown organic for stores big and small. Independent Leicester agency since 2007.
What brands ask before they start.
What is ecommerce SEO?
Ecommerce SEO is optimising your store to increase visibility in organic search. It relies heavily on ranking category and product pages to drive sales through your website, across Google, Bing and beyond.
Is ecommerce SEO the same as lead-gen SEO?
The goal, conversions, is similar, but ecommerce SEO drives direct purchases rather than collecting leads, and it has to integrate with your product feeds and CRO to maximise sales and up-sell.
Does technical SEO matter for ecommerce?
Very much. Ecommerce sites are large, so technical issues cause indexation and performance problems quickly. HTTPS, fast load times and a clean structure all lift organic visibility.
Is structured data important?
Yes. Product schema helps search engines understand your products quickly and enhances your listings; with competitive pricing it gives shoppers a reason to click through to your store.
Do you optimise product feeds for organic Shopping?
Yes. Google’s free product listings are populated from your Merchant Center feed, so we optimise feed titles, attributes and data quality to win visibility in organic Shopping surfaces, no ad spend required. It works hand in hand with your on-page ecommerce SEO.
Which platforms do you work with?
We optimise across Magento, Shopify, WooCommerce and others, tailoring the approach to the strengths and quirks of each platform.
Why choose Anicca for ecommerce SEO?
Nearly two decades established, a team of SEO specialists with deep ecommerce experience, and bespoke plans tied to your sales goals, whether you are a market leader or chasing share.
Ready to drive more sales from organic? Let us run the audit.
30 minutes with the ecommerce SEO team. No slide decks, no hard sell. You leave with an audit of your store’s SEO and three things to fix, whether you hire us or not.
How can
we help you?
Tell us what you are working on. A senior member of the team will get back to you within one business day, no account managers in between.
