Expert E-commerce SEO Agency
Running an e-commerce business can present a number of different challenges, with SEO being one of the top ones.
The way e-commerce sites are structured can typically lead to SEO problems due to lacking the correct set-up of technical SEO, functionality and UX (User Experience) elements. Websites in competitive niches also require effective content marketing, brand awareness building and link earning strategies to grow organic visibility, drive traffic to the site and increase sales.
With the number of online stores increasing by the day and the growing dominance of marketplaces like Amazon and Ebay, attracting new customers to your e-commerce website can be a challenge.
Our e-commerce focused approach to SEO is designed to help bring new and profitable traffic to your website.
Our experienced, talented and results-driven SEO team are on hand to help your website make more sales and more money. We have experience with working on a number of different e-commerce platforms, including Magento, Prestashop, Shopify, WooCommerce and WordPress, alongside Enterprise systems.
We approach every e-commerce SEO project on a case-by-case basis, taking into account of every unique aspect of your brand, industry, products and internal infrastructure. Because of this, we are able to provide a truly bespoke e-commerce SEO service based on your individual business needs and objectives.
We work on a consultative basis, educating your internal team as much as possible while fully integrating our campaign with your other marketing channels.
A full analysis of your website from a technical perspective with an emphasis on issues that commonly affect e-commerce sites. This ensures search engines can crawl and index your content and protects your site from technical issues impacting visibility or conversions.
We investigate duplicate content and thin content issues (common for e-commerce sites), page speed, mobile friendliness and everything else that could impact your website’s SEO performance.
With so many categories and product pages, on-page optimisation is a real challenge for e-commerce sites. From carrying out keyword research for thousands of products to identifying and fixing keyword cannibalisation issues, we will deliver an effective on-page optimisation solution that targets high-value search terms as well as the all-important long tail.
With most e-commerce websites operating in competitive niches and up against giants like Amazon, a creative and effective link earning strategy is a must.
As well as attracting new links from authoritative websites, it is also important to manage the flow of link equity across your e-commerce site – making sure product pages get their fair share of 'link love'.
Conversion Rate Optimisation
Improving ranking positions and traffic is worth nothing if your e-commerce website fails to convert those extra visitors into customers.
We offer Conversion rate analysis and run split tests to improve conversion rates, alongside analysing your full sales funnel to look for further opportunities to improve the effectiveness of your site to generate additional revenue.
In an ever-changing e-commerce landscape, it is important to work with an experienced agency that has a proven track record of helping e-commerce businesses grow.
How can we help?
Call 0116 298 7913 to discuss your ecommerce project