Expand Your Global Reach with International SEO

Tailored SEO strategies to optimise your website for multiple countries and languages, driving global visibility and traffic.

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Multilingual SEO strategies built around your business goals


For businesses looking to expand their reach beyond borders, international SEO is essential.

At Anicca Digital, we specialise in optimising websites for global audiences, ensuring your content ranks well in different countries and languages. Our international SEO services help you navigate the complexities of multilingual and multi-regional SEO, from hreflang tags and localised keyword research to optimising for local search engines.

International SEO can seem like a complex undertaking, with multiple language versions of your content needed, serving different countries from either one website or multiple top-level domains. 

However, we can work with you to formulate an SEO strategy built around your business goals to deliver defined objectives and measurable results.

Discover more about our international SEO services below.

Our international SEO services:

Ensuring your website is accessible and optimised for speakers of different languages is crucial for global success. We help you implement multilingual SEO strategies, including localised keyword research, content translation, and on-page optimisation, so your website ranks well in various language-specific search results.

Keyword strategies can vary significantly from one country to another. We conduct localised keyword research to identify the most relevant search terms in each target market, ensuring your content is optimised for local search behaviours and preferences.

A well-structured site is crucial for effective international SEO. We help you develop a site architecture that supports multiple languages and regions, making it easy for search engines to crawl and index your content correctly.

Hreflang tags are essential for indicating to search engines which language and regional version of a page should be served to users. We ensure proper hreflang tag implementation across your site, avoiding content duplication issues and improving your site’s performance in international search results.

Google isn’t the only search engine. In many countries, local search engines dominate. We optimise your site for search engines, such as Baidu in China or Yandex in Russia, ensuring your website ranks well in all the markets you’re targeting.

Why Anicca?

At Anicca, our international SEO services for ecommerce go beyond standard optimisations, delivering global strategies that achieve measurable results across borders. With deep expertise in digital marketing and international ecommerce, we take a comprehensive approach to expanding your online store’s visibility, traffic, and conversions in multiple markets.

What sets us apart is our meticulous international SEO audit process, which includes region-specific keyword research, technical SEO analysis, and competitive benchmarking in each target country. We ensure that every element of your ecommerce site—whether it’s multilingual content, localised product pages, or regional site architecture—is fully optimised for search engines, helping you capture valuable organic traffic and increase global sales.

Our commitment to integrating international SEO insights across your entire global marketing strategy—including paid search, localised content, and social media—ensures a unified approach that addresses both short-term growth in international markets and long-term global expansion. By collaborating closely with your team, we deliver actionable SEO strategies that not only improve rankings internationally but also elevate your overall online presence and sales performance on a global scale.

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Dominate international search results with strategic SEO.

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Any questions?
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Our audits assess your current marketing performance, including website analytics, campaign effectiveness, and customer engagement. These insights, combined with competitor benchmarking, help us identify opportunities for growth and optimisation. We offer a mix of “complimentary discovery” and more detailed paid audits for different channels. In most cases, we require access to your Analytics and Search Console accounts, as well as any ad accounts that are being reviewed.

These two books, authored by Anicca founder Ann Stanley, underpin our approach to integrated marketing. They serve as a guide for implementing a comprehensive marketing strategy that combines traditional and digital techniques to maximise impact. The A10 Marketing Framework also offers a 10-step process for developing your own plan.

We use Similarweb, a specialist software tool, to carry out our competitor analysis. We will provide data on the amount, source and trends of traffic going to your site vs four of your competitors, and a larger group of 20-50 brands within your sector. This helps us to understand whether your sector is growing, the major players, your market share and to identify areas where your business can stand out and capitalise on untapped opportunities.

Strategy Cards are part of our structured planning tools, outlined in our Integrate book, which are used to prioritise and organise marketing activities, according to the business and campaign objectives. They ensure that every action aligns with your strategic objectives and delivers measurable outcomes.

We offer detailed reporting services, from custom dashboards to monthly insights, to track campaign performance. This data informs strategy adjustments, ensuring your marketing efforts stay effective and ROI-focused.

In addition to our normal account management and monthly meetings, we want to ensure that you receive additional strategy support throughout the project.

After the initial set-up and testing phase, (4-months), most of our projects then transfer to a rolling contract with a 3-month notice period. This allows us to run quarterly strategy and planning sessions, where we can agree future objectives, strategies, tactics and campaigns. These meetings can be held at your office or ours. In addition, we will organise for at least one of our directors to meet with you once or twice a year* to discuss your overall business objectives and how we can help you grow.
*The number of visits depends on the number of channels and size of your account.

International SEO success stories


Our international SEO strategies have helped businesses successfully expand their online presence across borders. Explore our case studies to see how we’ve optimised websites for global reach and visibility.


See more of our case studies here

What Our Clients Say

“Pall-Ex have been working with Anicca digital for a few years now and our results have been outstanding. The innovation from their team is a breath of fresh air.“
David Christian
MD – Pall-Ex International Business Units
“Pall-Ex have been working with Anicca digital for a few years now and our results have been outstanding. The innovation from their team is a breath of fresh air.“
David Christian
MD – Pall-Ex International Business Units
“Pall-Ex have been working with Anicca digital for a few years now and our results have been outstanding. The innovation from their team is a breath of fresh air.“
David Christian
MD – Pall-Ex International Business Units

Get in touch. Lets talk.