Rank in every market you sell into.
Multilingual, multi-regional SEO built around your business goals, from hreflang and site architecture to localised keyword research, so your content ranks in the right language, in the right country.
International SEO is more than translating your site.
Expanding beyond borders means serving different countries and languages, from one website or multiple top-level domains. It can seem complex: multiple language versions, regional targeting and the right technical signals all have to line up. We work with you to build a strategy around your business goals, with defined objectives and measurable results.
That means localised keyword research rather than translated keywords, content that reads naturally to native speakers, a site architecture search engines can crawl correctly, and the technical signals, above all hreflang, that serve the right version to the right user.
What international SEO covers
Five shifts that decide international success.
Local intent varies more than teams expect, technical signals make or break multi-region sites, and the dominant search engine is not always Google. Treating every market the same is the common, costly mistake.
Translation is not localisation
The terms people search, and the intent behind them, differ by market. Localised keyword research beats translating your domestic keyword list every time.
Hreflang is non-negotiable at scale
On multi-region sites, incorrect or missing hreflang serves the wrong page and creates duplication. Getting it right is the technical foundation.
Google is not always the target
Baidu holds around half the market in China, Naver leads in Korea, and Yandex matters in parts of Europe. The right engine depends on the region.
Architecture decides crawlability
Whether you run ccTLDs, subdomains or subfolders changes how search engines understand and rank each market. The structure has to be deliberate.
Local trust signals carry weight
Region-relevant content, local links and the right currency, language and detail all signal that a page genuinely belongs in that market.
Our international SEO services.
From the technical foundations of a multi-region site to localised content and the right search engines for each market.
Multilingual SEO
Localised keyword research, content translation and on-page optimisation so your site ranks well in each language-specific search result, not just renders in another language.
Localise · OptimiseLocalised keyword research
Region-specific keyword research that reflects how people actually search in each market, so content matches local behaviour and preferences.
Per-market · IntentInternational site architecture
A site structure that supports multiple languages and regions and makes it easy for search engines to crawl and index the right content.
ccTLD · Subfolder · CrawlHreflang implementation
Correct hreflang across your site so the right language and regional version is served, avoiding duplication and improving international performance.
Signals · VersionsLocal search engines
Optimisation for the engines that dominate in your target markets, such as Baidu in China or Yandex in Russia, not just Google.
Baidu · Yandex · NaverJoined to global marketing
International SEO integrated with paid search, localised content and social, for a unified approach to short-term wins and long-term expansion.
Paid · Content · SocialWant a free read on your international SEO?
We will check your hreflang and technical setup, how well your content is localised for each target market, and the biggest opportunities to grow international visibility. You get a single-page scorecard with the three things to fix first.
- Hreflang and technical setup check
- Localisation and content gaps by market
- Top international growth opportunities
- Free. No sales call required to receive it.
International growth for brands you might recognise.
Worked examples from long-term programmes. More in the full case-study library, filterable by service and sector.
PPC, SEO, Paid Social and Shopping across a 30,000-SKU catalogue.
14-year client partnership. Full-funnel PPC, SEO, Paid Social and Shopping programme across a 30,000-SKU catalogue on Magento + Hyvä.
Read the full case study →
Ireland’s largest independent furniture retailer.
Ireland’s largest independent furniture retailer. Full digital programme with GA4 server-side tracking, Shopping and Paid Social.
Read the full case study →
UK’s leading tree surgery equipment retailer.
UK’s leading tree surgery equipment retailer. Full-funnel Google Ads, SEO and Shopping programme across a 5,000+ SKU catalogue.
Read the full case study →Four reasons brands choose us for international SEO.
Real global experience.
Over 18 years as an independent agency working with international businesses, on both strategy and hands-on implementation across many markets.
Localised, not translated.
Region-specific keyword research, competitive benchmarking and content that reads naturally to native speakers in each country.
Technically sound.
Hreflang, architecture and indexation handled correctly, the details that make or break a multi-region site.
One global strategy.
International SEO integrated with paid search, localised content and social, so every market pulls towards the same goals.
What brands ask about international SEO.
What goes into an international SEO campaign?
Several things. First the technical aspects are assessed, then we ensure suitable, localised landing pages exist on the site. Each is tailored to the local language, with localised keyphrase research so your regional pages are optimised correctly for how people search in that market.
Do I need hreflang tags on an international website?
If you run a multi-region site, yes. Hreflang is the most important technical signal for international sites: it ensures the correct version is shown in each variant of the search engine, so users see the right page in the right language.
Which search engine should I focus on?
It depends on the region. Baidu has around 50% market share in China and Naver leads in Korea, so Google is not always the priority. We work with you to establish where effort is needed and which engines to prioritise.
What is the difference between international and local SEO?
International SEO targets multiple countries or regions, usually with dedicated regional areas on the site. Local SEO targets different geographical locations within a single country, such as multiple cities. They share principles but differ in technical setup and targeting.
Can Anicca implement my international SEO strategy?
Yes, at varying levels. With over 18 years as an independent agency, we have worked with numerous international businesses in both an implementation and a strategy capacity, scaling our involvement to what you need.
How do you handle multiple languages and currencies?
Through localised content and keyword research, correct hreflang, a clear site architecture per market, and attention to local detail like currency and on-page signals, so each regional version genuinely belongs in its market.
Go global without the guesswork. Let us run the audit.
30 minutes with the international SEO team. No slide decks, no hard sell. You leave with a read on your international SEO and three things to fix, whether you hire us or not.
How can
we help you?
Tell us what you are working on. A senior member of the team will get back to you within one business day, no account managers in between.
