Paid Media Strategies

Develop effective paid media campaign strategies to meet your account & business objectives; maximising reach, engagement, conversions, and performance.

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Paid media strategy services

Any successful campaign is pinned up by an effective strategy, and paid media campaigns are no different.


At Anicca we consider the full range of paid media channels, before we narrow down to channels that we know will drive you the best results to meet your marketing objectives.

Whether you are running campaigns now, have ran them in the past or are new to paid media, we will support our strategies with data and statistics to ensure your are as confident in the potential as we are.



All of our strategies are built with your success and growth in mind.

PPC and paid social strategies

At Anicca we have an award winning team of paid media specialists who come together to develop growth strategies for businesses just like yours.


Our team’s varied experience in B2B and B2C, across different business sectors helps them to build strategies that unlock the potential of your brand through paid media channels.

From Google Ads and YouTube, to Facebook Ads and affiliates we develop strategies that reach your potential customers at pivotal moments.


As performance marketers we always work with your KPIs and objectives in mind and build our strategies to achieve these in the most efficient and impactful ways.

Competitor analysis

We carry out detailed competitor research to help develop a paid media strategy that elevates you above the competition.

Customer mapping

Our strategies detail how customers are finding your brand and how you can take these customers through the conversion journey.


Develop messaging that delivers value at each touchpoint and for each audience and understand how the messaging should transition between awareness and conversion.

Channel review

We know every channel isn’t relevant for every brand, but our strategies consider every touch point and develop channel plans that reach your audiences in the right places.

Paid media strategies have the added benefit of being able to deliver quick impact on your bottom line, to help you quickly make progress towards your business objectives.
Our strategies and planning services will take out the guesswork of launching a campaign, so you can be confident you are targeting the right audiences, at the right time in the right place.

Why Anicca?

At Anicca our strategists have hands-on technical experience so they understand better than anyone the platforms that they are recommending and the best ways you can reach your target audiences.

The team at Anicca have been paid media partners for local, national and international brands helping them to develop effective strategies which can be seen in our achievements at national and international awards.

Our Client Case Studies

“After numerous failures and attempts in finding the perfect digital marketing agency for our niche, we stumbled across Anicca Digital online and oh boy did they back the words out their mouth."

In Safe Hands


Technology Partners

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