Paid media that turns ad spend into measurable growth.
Performance campaigns across paid search, shopping, social, display and video, engineered for returns, not vanity metrics. Full-funnel strategy, data intelligence and tight tracking from senior specialists.
Reach is easy. Converting is the point.
The right paid media strategy does not just reach your audience, it converts them. We build high-performance campaigns across Google Ads, Meta, Microsoft, LinkedIn, TikTok, Reddit and more using data to cut wasted spend, move past vanity metrics and turn your ideal prospects into actual customers.
And we run it as a full-funnel programme, not a set of disconnected accounts. Each channel plays its role across the customer journey, all wired to proper tracking so you can see what every pound is doing.
What our paid media covers
Five shifts in paid media that change how you should run it.
Automation runs more of the buy, measurement decides who wins, and vanity metrics are a trap. The edge now comes from data, feeds and full-funnel thinking.
Vanity metrics are a trap
Impressions and clicks feel good but they don’t always translate into meaningful action. Campaigns have to be judged on how they tie back to conversions, CPA and return on ad spend.
Measurement decides who wins
With privacy changes, the platforms optimise on the data you feed them. Server-side tracking and CAPI now separate strong accounts from weak ones.
Automation needs steering
Performance Max and smart bidding do more of the work, but they need clean feeds, the right signals and human strategy, or they quietly waste budget.
Full-funnel beats last-click
Demand has to be built as well as captured. The best accounts connect awareness, consideration and conversion, not just bottom-funnel search.
Competitive intelligence is an edge
Knowing what rivals are bidding on and how they spend lets you find the gaps and stay ahead, rather than reacting blind.
Our paid media services, end to end.
Every paid channel managed by one team, wired to proper measurement, with audits, strategy and reporting around it.
Paid search (PPC)
Google and Microsoft Ads built to capture high-intent traffic, from keyword research and ad copy to bid optimisation and performance tracking.
Google · Microsoft · IntentExplore →Shopping & ecommerce
Google Shopping and Performance Max with optimised product feeds, so your products show to shoppers ready to buy.
Feeds · PMax · SalesExplore →Marketplace advertising
Retail media on Amazon, eBay and major marketplaces, with targeted campaigns that reach high-intent shoppers.
Amazon · eBay · RetailExplore →Paid social
Scroll-stopping campaigns on Meta, TikTok and LinkedIn, with creative that captures attention and targeting that finds your customer.
Meta · TikTok · LinkedInExplore →Display & video
Visually compelling display and YouTube campaigns that build awareness and re-engage your audience across the web.
GDN · YouTube · RemarketingExplore →Measurement & data
GTM and data-layer setup, server-side tracking, CAPI, GA4 and bespoke Looker Studio dashboards, so every campaign optimises on data you can trust.
Tracking · CAPI · DashboardsExplore →Affiliate marketing
Performance-based partner programmes where you pay for real sales, set up, launched and managed alongside your paid media.
Partners · PerformanceExplore →Ecommerce paid media
Performance Max, retail media, affiliates and paid social run as one ecommerce programme, built to grow revenue profitably.
PMax · Retail mediaExplore →Remarketing
Display, search, social and video remarketing that brings back the visitors who did not buy first time.
Display · Social · VideoExplore →Ad creative
Static, video and motion ad creative built for your paid social, display and video campaigns, by our in-house creative team.
Static · Video · MotionExplore →Microsoft Ads
Search and Shopping campaigns on Microsoft (Bing), reaching high-intent audiences that Google alone misses, managed to the same standard as our Google Ads work.
Bing · Search · ShoppingExplore →Is your paid media spend working hard enough?
We will review your accounts: where budget is being wasted, how your tracking and feeds look, and the quickest ways to lift return. You get a single-page scorecard with the three things to fix first.
- Wasted-spend and account-structure review
- Tracking, feed and measurement health
- Quick wins to lift ROAS
- Free. No sales call required to receive it.
Paid media results for brands you might recognise.
Worked examples. More case studies in the full library, filterable by service and sector.
PPC, SEO, Paid Social and Shopping across a 30,000-SKU catalogue.
14-year client partnership. Full-funnel PPC, SEO, Paid Social and Shopping programme across a 30,000-SKU catalogue on Magento + Hyvä.
Read the full case study →
Ireland’s largest independent furniture retailer.
Ireland’s largest independent furniture retailer. Full digital programme with GA4 server-side tracking, Shopping and Paid Social.
Read the full case study →
UK’s leading tree surgery equipment retailer.
UK’s leading tree surgery equipment retailer. Full-funnel Google Ads, SEO and Shopping programme across a 5,000+ SKU catalogue.
Read the full case study →Four reasons brands pick us for paid media.
Returns, not vanity metrics.
We cut wasted spend and judge everything on conversions, CPA and ROAS, with full-funnel strategies that connect you to the customers who matter.
Measurement done properly.
GTM, server-side tracking, CAPI and GA4 set up correctly, so the platforms optimise on accurate data and you see the true picture.
Competitive intelligence built in.
We pair platform expertise with intelligence on what your competitors are doing, so your campaigns find the gaps and stay ahead.
Senior specialists, 19 years in.
Award-winning paid media run by people who have managed serious budgets for brands for years. Independent Leicester agency since 2007.
Award-winning paid media
Recognised by the industry for the results we drive across paid search, shopping and paid social.
UK Paid Media Awards 2023: Winner, Large Paid Media Agency of the Year, plus Best Shopping Campaign, Best Retail Campaign, Best Use of Conversion Attribution and Best Use of Paid Social.
UK Ecommerce Awards 2024: Silver.
Trained and accredited
Our paid media team is trained and accredited by the platforms we run every day, with Google Premier Partner status and certification across Meta and Microsoft Advertising.
What brands ask before they start.
What is paid media, and how can it benefit my business?
Paid media is buying advertising space across search, social, shopping, display and marketplaces to reach your audience. Done well it increases visibility, drives targeted traffic and boosts conversions where your customers already spend time.
Which platforms do you manage?
Google Ads, Microsoft, Meta (Facebook and Instagram), TikTok, LinkedIn, Amazon and more. We tailor the strategy and budget split to where your audience actually is and what each channel does best.
How do you decide the right strategy for us?
We start with your goals, audience and current performance, then build a customised mix, paid search, shopping, paid social, display, marketplaces and remarketing, matched to what will move your numbers.
How do you measure success?
Against KPIs that matter, click-through rate, conversion rate, cost per acquisition and return on ad spend, with regular reporting. We also need your input on margins, stock and lead quality to optimise to real profit.
What budget do I need?
It depends on your goals and market, but we usually recommend a sensible minimum per channel and set budgets from your target cost per acquisition and the number of sales or leads you need. We will tell you honestly if paid media is not yet viable for you.
How do we get started?
With a conversation and a free audit of your current campaigns, or your site’s readiness if you are new to paid. From there we build a tailored strategy to hit your goals.
Ready to make your ad spend work harder? Let us run the audit.
30 minutes with the paid media team. No slide decks, no hard sell. You leave with an audit of your accounts and three things to fix, whether you hire us or not.
How can
we help you?
Tell us what you are working on. A senior member of the team will get back to you within one business day, no account managers in between.
