Win the buy box and the search results.
Amazon, eBay and retail media campaigns plus listing and marketplace-SEO optimisation that lift your visibility and sales where shoppers are ready to buy.
Marketplaces reward sellers who treat them as their own discipline.
Amazon and eBay put millions of ready-to-buy shoppers in front of you, but success takes more than listing your products. We create and manage marketplace advertising that helps you stand out in crowded categories, optimise your listings and win more sales.
Marketplaces are search engines as much as shops, with their own algorithms and ad formats. We combine paid campaigns with listing and marketplace SEO so your products rank, convert and stay profitable, not just visible.
What marketplace work covers
Five things that separate marketplace winners from the rest.
Marketplaces are search engines with their own rules. Retail media is booming, the buy box rewards the whole listing, and Amazon needs its own strategy.
Marketplaces are search engines too
Shoppers search within Amazon and eBay. Listing SEO decides whether your products appear, before any ad spend.
Retail media is the fastest-growing ad channel
Sponsored placements on marketplaces are growing fast. Brands that master them reach buyers at the moment of intent.
The buy box rewards the whole listing
Price, reviews, images, stock and content all feed visibility and conversion. Ads alone do not win it.
Amazon needs its own strategy
Copying a Google Ads playbook onto Amazon underperforms. The platform, formats and metrics are different and demand their own approach.
Data closes the loop
Sales, click-through and conversion data per ASIN and listing are what turn a marketplace presence into a profitable one.
Our marketplace and retail media services, end to end.
From Amazon and eBay advertising to listing optimisation, marketplace SEO and the analytics that keep your campaigns profitable.
Amazon advertising
Sponsored Products, Sponsored Brands and Sponsored Display campaigns optimised to increase visibility, drive traffic to your listings and boost sales.
Sponsored · ASINs · SaleseBay advertising
Targeted ad campaigns and optimised listings and bids that help your products stand out and attract more buyers in a competitive marketplace.
Ads · Bids · BuyersProduct listing optimisation
Titles, descriptions and images refined to improve search visibility and conversion, making your products appeal to algorithms and shoppers alike.
Titles · Images · ConvertExplore →Marketplace SEO
Marketplace-specific SEO strategies that improve your product rankings, making it easier for customers to find you and increasing your chances of a sale.
Rankings · Visibility · FindRetail media
Sponsored and display placements across marketplaces and retailer networks that reach high-intent shoppers at the point of purchase.
Sponsored · Display · IntentData & analytics
Detailed reporting on sales trends, customer behaviour and ad performance, used to continuously refine your marketplace strategy.
Sales · Behaviour · RefineWant to know how your marketplace presence is really doing?
We will review your Amazon and eBay presence: how your listings rank and convert, where ad spend is being wasted, and the quickest wins on content and bidding. You get a single-page scorecard with the three things to fix first.
- Listing visibility and conversion review
- Ad spend and bidding efficiency
- Content and marketplace-SEO gaps
- Free. No sales call required to receive it.
Selling more across the marketplaces, for brands like these.
Worked examples. More case studies in the full library, filterable by service and sector.
PPC, SEO, Paid Social and Shopping across a 30,000-SKU catalogue.
14-year client partnership. Full-funnel PPC, SEO, Paid Social and Shopping programme across a 30,000-SKU catalogue on Magento + Hyvä.
Read the full case study →
Ireland’s largest independent furniture retailer.
Ireland’s largest independent furniture retailer. Full digital programme with GA4 server-side tracking, Shopping and Paid Social.
Read the full case study →
UK’s leading tree surgery equipment retailer.
UK’s leading tree surgery equipment retailer. Full-funnel Google Ads, SEO and Shopping programme across a 5,000+ SKU catalogue.
Read the full case study →Four reasons brands pick us for marketplaces.
More than ads.
Tailored marketplace campaigns designed to boost visibility, attract high-intent shoppers and increase conversions on Amazon, eBay and beyond, not just spend on sponsored placements.
A data-driven approach.
Listing optimisation, marketplace SEO and precise targeting, with ongoing A/B testing of descriptions, visuals and bids to maximise return.
Joined up with the wider mix.
We integrate marketplace insight with SEO, content and paid media so it drives both immediate sales and long-term brand growth.
Senior specialists, 19 years in.
Marketplace campaigns run by people who know each platform’s formats and quirks. Independent Leicester agency since 2007.
What brands ask before they start.
What is marketplace advertising?
Promotional strategies sellers use to promote products within online marketplaces like Amazon and eBay. It includes formats such as sponsored products, display ads and video ads that increase visibility and drive sales, targeting keywords, demographics or shopping behaviour.
What are marketplace optimisation techniques?
Strategies to improve ad performance on platforms like Amazon and eBay: keyword research to find high-traffic terms, refined targeting, regular bid monitoring to control costs, and analysing click-through and conversion rates to keep improving.
How can I advertise on digital marketplaces?
Create a seller account, choose your ad formats, research relevant keywords, set your budget and bids, then create compelling ad copy and visuals and monitor performance. It is a lot of work, and each platform differs, which is exactly where we help.
Is it free to advertise on marketplaces?
Generally no. Most platforms use a pay-per-click model or charge for ad placements, with costs based on clicks, impressions or fixed fees. Some organic reach is possible, but paid options are usually needed to drive visibility and sales effectively.
Can I advertise on Facebook Marketplace?
Yes. While Facebook Marketplace focuses on peer-to-peer selling, businesses can list products and use Facebook Ads to promote those listings to targeted audiences, increasing visibility and driving sales.
Do you handle both ads and listing content?
Yes. We manage advertising and the listing content and marketplace SEO together, because on marketplaces the two are inseparable, your ads only convert as well as the listing behind them.
Ready to sell more on the marketplaces? Let us run the audit.
30 minutes with the marketplace team. No slide decks, no hard sell. You leave with an audit of your Amazon and eBay presence and three things to fix, whether you hire us or not.
How can
we help you?
Tell us what you are working on. A senior member of the team will get back to you within one business day, no account managers in between.
