Google Shopping & Marketplace Advertising

If you are a retailer and run an ecommerce site, then we can help you maximise your sales & return on ad spend (ROAS) by utilising Google Ads Shopping, Microsoft Ads Shopping and Amazon Sponsored Products

HomePaid MediaPaid Media Shopping & Marketplace

What are Google and Amazon shopping ads?

Anicca have years of experience as a Google shopping and Amazon marketplace agency.


Shopping ads are an essential campaign type for any ecommerce retailer who wants to grow their online presence and sales.


The great thing about Google shopping ads is that they appear specifically when a user is searching for a product that you sell, giving you an unrivalled opportunity to showcase your products with relevant information that will help inform the user’s decision to visit your site.

This form of social commerce is effective at reaching a motivated audience; be it Amazon sponsored ads, Instagram shopping, or a Google smart shopping campaign.


In all social commerce, these ads display with information relating to your product including, a product image, title and price which is what sets these ad types away from others when it comes to user intent.


Allow us to help create laser-focused campaigns across platforms such as Google, Bing, Facebook, Amazon and YouTube.

Google and Amazon shopping ads agency

Our paid media team is experienced in delivering multi-channel shopping campaigns that allow you to connect with your potential customers just at the right moment and on the right platform, whether that is Google shopping ads, Amazon or other marketplaces.

We can break our services down into 4 areas, feed generation and optimisation, audits and consultancy, campaign setup and ongoing management. Our experienced Google and Amazon shopping agency team combine these different offerings to create a bespoke package for your ecommerce campaign.

Feed optimisation

We will review your current feed structure and make recommendations on how this can be optimised to enhance performance in shopping channels.

Audits & consultancy

Our shopping audits review both feed and campaign setups, as well as channel usage to assess opportunities for enhancements and growth.

Campaign setup

We will identify the best shopping platforms for your business and setup the campaigns and tracking within these platforms. Whether you’re interested in Instagram for shopping, Amazon sponsored ads or Facebook’s ecommerce platform, we are here to help identify the best place to sell your products.

Ongoing management

We will optimise campaigns on an ongoing basis to ensure campaigns continue to perform at optimum levels. This service is core to our Google and Amazon shopping agency offering and helps you reach KPIs with intelligent Google smart shopping campaigns.

As Google Premier Partners, the Google and Amazon shopping agency team at Anicca are accredited in Google shopping ads which ensure we stay at the forefront of new releases, product betas and social commerce best practices.

We work closely with your business to ensure campaigns return positive ROIs and present opportunities for growth within your market.

Why Anicca?

With Anicca as your shopping ads partner you can be assured our expertise and knowledge are always up to date.


As a Google Premier Partner, we also get first access to new product releases and betas for Google Shopping and YouTube Shoppable ads and can test these on your accounts which helps you to stay ahead of the game.

We pride ourselves on working to the data, which means we are always results driven and your success is our success.


Reach out to Anicca today and work with one of Leicester’s leading Google and Amazon shopping agencies. We can’t wait to start a conversation on how we can help to accelerate your business growth through shopping ads.

Our Client Case Studies

"“After numerous failures and attempts in finding the perfect digital marketing agency for our niche, we stumbled across Anicca Digital online and oh boy did they back the words out their mouth."

In Safe Hands


Technology Partners

Formally Facebook

Get in touch.
Let’s talk.

    * Mandatory