Your products, in front of ready-to-buy shoppers.
Google Shopping and Performance Max campaigns built on clean product feeds and tight bidding, so the right products show to high-intent shoppers and clicks turn into sales.
Shopping ads live or die by the product feed.
Shopping and Performance Max put your products, with image, price and title, directly in front of people already searching to buy. They are one of the most effective channels for ecommerce, but only when the underlying product feed is accurate, complete and optimised to Google’s requirements.
We manage the whole picture: feed optimisation, campaign structure, bidding and dynamic remarketing, with continuous testing and reporting, so spend goes to the products and shoppers that drive return, not wasted impressions.
What Shopping covers
Five shifts in Shopping you need to run with.
Performance Max changed how Shopping is bought, feed quality is the real lever, and profitability beats raw ROAS. The accounts that adapt the structure and the data keep scaling.
Performance Max reshaped Shopping
Much of Shopping inventory now runs through PMax. Getting the asset groups, feeds and signals right matters more than manual bid tweaks.
The feed is the biggest lever
Titles, attributes and image quality decide what you show for and how often. Feed optimisation usually beats bid changes for impact.
Profit beats vanity ROAS
Bidding to revenue alone hides margin. Modern Shopping targets profit and new-customer value, not just a headline ROAS number.
First-party data sharpens targeting
Conversion values, audience signals and customer lists fed into campaigns help the automation find the right buyers, not just any click.
Shopping spans more than Google
Bing Shopping, marketplaces and social commerce extend reach. A joined-up feed strategy puts your products where shoppers actually are.
Our Shopping ads services.
From product feed to bidding, PMax and dynamic remarketing, managed with a data-driven approach and continuous testing.
Google Shopping ads
We manage every part of your Shopping campaigns, from feed to bid, putting your products in front of shoppers searching for what you offer and driving qualified, sales-ready traffic.
Listings · Bids · SalesProduct feed optimisation
Accurate, keyword-rich listings aligned to Google’s requirements, so your products rank higher in Shopping and show more often, lifting visibility and sales.
Titles · Attributes · ComplianceCampaign management
Structuring, bidding and ongoing optimisation with performance tracking, so campaigns are always tuned for the best possible result.
Structure · Bid · OptimisePerformance Max
Goal-led campaigns across Shopping, Search, Display and YouTube, with the asset groups, feeds and signals set up to perform.
Cross-network · AssetsDynamic remarketing
Personalised ads showing the exact products a shopper viewed, bringing them back to complete the purchase.
Personalised · RecoverExplore →Tracking & reporting
Clear reporting on click-through, conversion rate and ROI, feeding continuous optimisation for better returns.
CTR · CVR · ROIExplore →Want a free read on your Shopping performance?
We will review your product feed health, account structure and where budget is being wasted, then show you the quickest ways to lift return. You get a single-page scorecard with the three things to fix first.
- Product feed health and coverage check
- Account structure and wasted-spend review
- Quick wins to lift profitable ROAS
- Free. No sales call required to receive it.
Selling more through Shopping, for brands you might recognise.
Worked examples from long-term ecommerce programmes. More in the full case-study library, filterable by service and sector.
PPC, SEO, Paid Social and Shopping across a 30,000-SKU catalogue.
14-year client partnership. Full-funnel PPC, SEO, Paid Social and Shopping programme across a 30,000-SKU catalogue on Magento + Hyvä.
Read the full case study →
Ireland’s largest independent furniture retailer.
Ireland’s largest independent furniture retailer. Full digital programme with GA4 server-side tracking, Shopping and Paid Social.
Read the full case study →
UK’s leading tree surgery equipment retailer.
UK’s leading tree surgery equipment retailer. Full-funnel Google Ads, SEO and Shopping programme across a 5,000+ SKU catalogue.
Read the full case study →Four reasons brands choose us for Shopping.
Feed-first, always.
We treat the product feed as the foundation, because optimised listings drive more visibility and sales than bid tweaks alone.
Data-driven management.
Audience targeting, A/B testing and ongoing performance analysis tune every part of the campaign for maximum return.
Beyond Google.
Shopping run across Google, Bing and into marketplaces and social commerce, so your products reach shoppers wherever they search.
Joined to your wider strategy.
Shopping insight integrated with SEO, content and paid media, so it supports both immediate sales and long-term growth.
What brands ask about Shopping ads.
What are shopping ads?
Shopping ads let you feature detailed information about the products you sell, alongside your online inventory. They are ideal for boosting qualified traffic and finding strong prospects who are ready to buy.
How are shopping ads different from other ads?
Unlike text-only ads, shopping ads feature a photo of your product plus a title, price, store name and more. They are more visually appealing and paint a far stronger picture of what you are selling to customers.
What is Performance Max?
Performance Max is a goal-led Google campaign type that serves across Shopping, Search, Display, YouTube and more from a single set of assets and signals. For ecommerce it now carries much of Shopping inventory, so feed quality and signals matter a great deal.
Why does the product feed matter so much?
The feed is the data behind every Shopping ad. Accurate, keyword-rich, compliant titles and attributes decide what you show for and how often, so feed optimisation is usually the single biggest lever on performance.
What platforms are best for ecommerce ads?
The strongest options include Google Ads and Google Shopping, Bing Ads, and social commerce on Facebook, Instagram and YouTube. The right mix depends on where your shoppers are and what you sell.
How do you make Shopping profitable, not just busy?
We bid to profit and new-customer value rather than vanity ROAS, optimise the feed and structure continuously, and use dynamic remarketing to recover shoppers who did not convert first time.
Put your products in front of buyers. Let us run the audit.
30 minutes with the Shopping team. No slide decks, no hard sell. You leave with a read on your feed and campaigns and three things to fix, whether you hire us or not.
How can
we help you?
Tell us what you are working on. A senior member of the team will get back to you within one business day, no account managers in between.
