PPC & Paid Media

PPC and paid media campaigns delivered by a Google Premier Partner Agency

Anicca Digital is one of the largest Google Premier AdWords Partners in the Midlands. We provide a wide rangeof PPC, or ‘Pay-Per-Click’, services and packages for businesses of all sizes from the UK and Europe.

Our fully managed PPC service is for larger and more complex businesses – such as ecommerce orbusinesses competing nationally or internationally. Our aim is to generate leads or sales for your business– not just drive more traffic to your site – so we use our expertise to reduce the cost per conversion andprovide typical savings of 20-50%.

We have been running PPC contracts for ourselves and clients since 2006. We have a wealth of experience in the paid search arena and continue to achieve great results for our clients across multiple platforms including Google AdWords, Bing and Yahoo (click here for our PPC case studies). We offer fixed monthly management fees and have an impressive track record of improving conversion rates and lowering the cost per lead or sale in order tomaximise the ROI of our campaigns.

In addition to our paid search packages, we also offer Paid Social and Paid Display.

Our Customer Reviews

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Paid Search (AdWords & Bing)

After an extensive technical audit of your current pay-per-click account(s) we will work with you to develop a strategy for your paid search. If you are new to PPC we will carry out keyphrase research and provide you estimates of traffic and costsFind Out More

Ecommerce PPC

We can design and implement effective Shopping Ad campaigns and open up a whole new marketing channel for your business

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Remarketing & Retargeting

One of the most effective tools at our disposal is Remarketing, which allows us to display your ads to people who have previously visited your site. This has helped us vastly improve conversion rates for our clients by using a range of remarketing techniquesFind Out More

Social Media Advertising

Whether you are targeting business or consumers there will be a social media platform where you can advertise to your target audience. Our social media team can advise you on the best techniques for using Paid Social advertising to achieve your objectivesFind Out More.

Display Advertising & Programmatic Display

For companies that want to increase their brand awareness we can recommend a range of other Paid Display techniques using a variety of targeting methodsFind Out More

Pay-Per-Click (PPC) Packages

We’ve developed a suite of packages for businesses of all sizes, so whether you’re a small business looking to run your first paid search campaign or an enterprise who requires something more robust, we have a service that suits you

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Our PPC Process

Our PPC campaigns are effective and successful because we focus only on what works in terms of increasing targeted traffic and conversions.


Technical auditsKeyword researchEstimated budgets and proposalCompetitor and market intelligence

Account set-up

Conversion tracking and set-up of-AnalyticsSet-up of paid search and text adsSet-up of advanced AdWords features-and other campaigns typesMulti-platform PPC

Account management

Minimum of weekly optimisationAd testing and optional landing pageDedicated client services account managerMonthly reports, recommendations and call(s)Quarterly reviews and meetings

Overview of a PPC project

1) Research – Free initial PPC audit

Our service begins by carrying out a free audit of your current Paid Search campaigns in order to identify the areas for improvement and begin to build a bespoke strategy that works with your budget with full recommendations; (identifying areas of weakness, cost savings or opportunities to improve conversions and/or ROI). If you are new to PPC and have never run a campaign before then don’t worry. We will provide Keyword research, traffic and budget estimates and proposals, to create campaigns with a granular ad group structure. We also use Competitive intelligence and market insights using data from our AdThena research tool (optional contract to use this tool on an ongoing basis at a discounted monthly rental). Complete the form below if you would like a free audit of your PPC and Analytics accounts.

2) PPC account set-up

A well-structured campaign can make all the difference when it comes to making the most out of your ad spend. We engineer your PPC campaigns to increase Quality Scores across all of your keywords, which means your budget stretches to more clicks and more conversions.

3) Ongoing account optimisation and management

Setting a PPC campaign up correctly is only half the equation. We then optimise accounts on an ongoing basis, trimming out the keywords that aren’t performing for you and channelling your budget to the keywords that lead to conversions. We need to spend a minimum of 1.5 days per month on most accounts in order to allow sufficient time each week for optimisation. Our ongoing account management also extends to running A/B tests across ad copy and landing pages as well as other Conversion Rate Optimisation techniques.

Reporting and client services

Each client has a dedicated client services account manager and technical project manager (all our staff are Google accredited).

Teleconference kick-off meetingWeekly teleconference with recent findings, objectives for following weeks, Q & A, others as requiredUnlimited email and phone supportMonthly reports and recommendation including cross channels reports, Analytics, revenue and ROIQuarterly review and/or meeting

How can we help?

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Monthly Management Budget
£1,500 – £2,500£2,500 – £5,000£5,000 – £10,000£10,000 +

Monthly Budget For Ad Spend
<£5,000£5,000 – £10,000£10,000 – £25,000£25,000 – £50,000£50,000 – £100,000£100,000+

Project Description or Enquiry

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Call 0116 298 7482 to speak to one of our consultants