The last 3 years has seen rapid changes take place regarding the way in which user data is treated and handled. Changing legislation and laws around data collection and cookies continue to present major challenges for big tech companies such as Google and Facebook, and has meant much more responsibility of data handling being placed on marketers. Many tech providers have been quick to react and to develop solutions, however this has created much confusion amongst marketers as to what they should or shouldn’t be doing when it comes to data collection and processing. In this talk we’ll highlight the main changes and developments you need to be aware of, so that you can stay compliant and maintain tracking visibility.
We will also fill you in on the latest developments of GA4 – Google’s latest version of Google Analytics, and give you our assessment on whether GA4 is worth the switchover, having been out for over a year now.
- Summary of global data protection legislation and laws impacting analytics and conversion tracking
- Industry Response and solutions to changing regulation and user privacy
- Practical steps you can take to stay compliant and maintain tracking accuracy
- Google Analytics 4 2022 Update – Should I make the leap?