Darren Wynn - Operations Director

Darren Wynn - Operations Director

Darren joined the Anicca Digital team 4 years ago after completing his marketing degree at Leicester University. In the short space of time between University and Anicca, he worked as a freelance digital consultant, working with clients looking to advertise online and build websites. His enthusiasm for paid search and eCommerce business led him to Anicca where he works with the team and clients to build lasting advertising campaigns across all platforms, to generate genuine and long term profit and return on ad spend. In his free time Darren enjoys working on his own eCommerce sites as well as playing football and snowboarding.

Take a look at the latest posts by Darren below:

Anicca Digital – AdWords Recruitment Bootcamp

We are looking to train our next generation of AdWords Account Managers to join our digital agency based in the heart of Leicester city.  We are looking for new PPC marketing executives to join our fast growing paid media team.  This is a fast track program – with performance reviews every 3 months, regular pay rises and promotions leading to Senior Account Executive within 9…
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How To Become A Google Certified Shop

How To Become A Google Certified Shop

Google Certified Shops (also known as Google Trusted Stores) is a scheme that is meant to reassure shoppers of a retailer’s customer service standards. It is effectively an ‘e-commerce certification program’ that indicates to online shoppers helpful shopping information regarding the service process for that specific retailer – this includes things such as number of…
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Google AdWords: How To Get Value For Money?

AdWords - How To Get Value For Money

To some, Google AdWords offers a great opportunity to get their brand and products out to potential customers. Most do so at an affordable margin. However some seem to struggle; the ‘Cost-Per-Clicks’ (CPCs) are too high, the overall costs of AdWords are too high and there just is not enough sales or revenue being generated….
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Integrating Webmaster Tools into AdWords

Google Webmaster Tools allows you to check the indexing of your website, check for links to the website and find any broken links. It also allows you to see what keyword searches on Google showed your website as an organic link – this is useful information when it comes to Search Engine Optimisation (SEO). If…
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Product Listing Ads Set to Drive Offline Sales

Increase Offline Transactions

Google has just recently announced the introduction of a local feature for Product Listing Ads (PLA) campaigns. Conventional PLAs usually go straight to product page, but now there will be a new option where consumers can check if a local store has the product in stock. When someone clicks on the ‘In stock nearby’ they…
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