Last week the big three search engines, Google, Yahoo and Bing, announced a collaboration project called Schema.org. The project is a collection of schemas of html tags that webmasters can use to mark-up web content in such a way that it will be understandable to search engine spiders. Search engines might be able to read…
This week Google launched their +1 button for websites. Like the +1 button that was launched for organic search results earlier this year, the +1 button for websites allows users to place a recommendation for web pages they like. Recommendations will be visible on the webpage, in search results, and on users’ Google profiles. Additionally,…
For everyone that missed the brilliant SMX conference in London this week, here are the top tips from the session on” Google AdWords Ad Extension and other new ad features”. The Panel consisted of: Christine Churchill, President KeyRelevance – session moderator Ann Stanley, MD Anicca Digital – an overview of the 4 types of ad…
Along with its much publicised Instant Search roll-out late last year, Google also introduced the nifty Instant Preview feature which allows searchers to take a sneak-peek at a web page before deciding whether to visit or not. This has helped searchers weed out some of the less than useful sites appearing in the search results…
Google recently released their new version of Google Analytics with the aim ‘to make it easier and faster to get to the data you want and to enhance the Google Analytics platform to bring you major new functionality’. This is the biggest change to Analytics in over a year and brings in some great new features….
Keeping you up to date with the latest in search engine marketing, we thought we might run through some of the interesting news from the recent SMX West in California. Especially, given as the SMX London event (on 16th & 17th May 2011) is fast approaching! Don’t forget you can get 15% off tickets with…
Ann Stanley, Managing Director of Anicca Digital, is presenting a workshop entitled ‘Social Marketing: How can it work for your business?’ at the Chartered Institute of Marketing (CIM) in Leicester. The event takes place on 14th April 2011 at Phoenix Square, Leicester.
Anicca Digital now offer a revolutionary new call tracking technology to our clients. You can record and monitor calls and even see how your customers found you!
There are loads of social media analytics packages out there at the moment – all of which can be used to track how effective your social media campaigns are (in terms of retweets, follows etc…). While these packages all offer varying degrees of functionality and different tools/tracking criteria, they do all tend to have one…
Facebook launched their ‘Deals’ feature in the UK yesterday – a feature which looks set to change the way local businesses use the internet. Facebook Deals will allow users who access Facebook via their mobile phones to check in to their location and view local businesses near to them. Local businesses can then offer deals…