After weeks of rumour and speculation, Google have finally rolled out their much talked about Penguin 2.0 update. Google Penguin was first rolled out over a year ago, and aimed to tackle ‘link spam’ by penalising sites which had, in Google’s eyes, an ‘unnatural’ link profile. This resulted in a lot of sites, big and…
Ann Stanley MD of Anicca Digital successfully pitched to speak at SMX London last this week. The conference is organised by Search Engine Land and was chaired by Chris Sherman. The London event is held annually in May and this is the third time that Ann has spoken at the London event. The event is actually part of an international series with…
The Google I/O conference kicked off in San Francisco earlier this week. The focus of the keynote speech was on user engagement; Google not only wants people to search, it wants people to stay and explore. It wants people to share. Although the speech didn’t reveal any plans for new hardware, it did include improvements…
Google has recently announced changes to its product feed specification which is important for anyone who uses Product Listing Ads and Google Shopping. Multi items /packs – there is a new ‘multipack’ attribute for packages that include identical products sold as a multipack or bundle. Merchants must define the number of items being sold as…
Ann Stanley will be at this years SMX London event, and will be contributing to their Paid Search Track with a presentation based on Amazing Paid Search Tactics and Tools. SMX (Search Marketing Expo) is run by Danny Sullivan and Chris Sherman, of Search Engine Land fame, and is one of the most popular conferences…
Our Managing Director Ann Stanley attended a local business networking event at the Mansfield i-centre this morning, where she delivered a presentation to delegates on search marketing and how it can be used by online businesses to maximise their potential – particularly in relation to conversions and ROI.
In her role as MD of Anicca Digital, Ann Stanley is often invited to talk at various industry shows and conferences. Today she has been at the Internet Retailing Expo at the NEC in Birmingham, delivering a presentation on how ecommerce sites can maximise the revenue and ROI (return on investment) from Pay Per Click…
Once again it’s that time of year when Google releases more of their highly anticipated technical metrics- their highest searches of 2012- highbrow stuff. So here we go, we thought we’d keep you all in the loop if you haven’t caught it on the news already… Euro 2012 Olympic tickets Whitney Houston Kate Middleton April…
The ad copy is your first point of contact with a prospective customer. With only 95 characters to play with it’s all the more crucial and challenging to write a relevant and compelling ad. We’ve compiled 5 top tips to consider. 1) Jargon doesn’t always deter Marketing communications should intend to build a rapport with the target…
Everyone’s second favourite search engine, Bing, have finally published their Webmaster Guidelines – providing a broad insight into what they look for when deciding where web pages will rank in their index. Although they have been fairly slow at publishing the guidelines, they are at least quite detailed – especially compared to Google’s fairly vague…
