Ann Stanley Presented an “integrated Approach to ecommerce marketing” at TFMA 2012 this week (Technology for Marketing and Advertising). Below is a summary of the keypoints included: The ecommerce landscape is more complex and fragmented with many channels to sell on-site and off-site Panda has changed the way ecommerce sites need to be optimised –…
Presented by Ann Stanley yesterday at SES London, ‘Top tips on Integrating your PPC and SEO Strategies’ espouses the efficacy of using your PPC data to inform your SEO strategy with a “Combine and Conquer” approach. Beginning with a look at the initial stages of keyphrase research and identifying your levels of competition, Ann raises…
Why is Quality Score Important? Quality Score is one of the key metrics in AdWords and is used to measure the relevancy of your keyphrases every time there is a search. Quality Score is involved in a number of important processes in your Google pay per click account. 1) Quality Score is used in determining…
Presented last night by our MD Ann Stanley at the Chartered Institute of Marketing in Nottingham, this presentation explores recent changes in the digital marketing industry and discusses how your online strategy needs to evolve in order to stay relevant. With an initial discussion regarding the quality of content, examining how Google Panda introduced a…
Adding to its ever-expanding arsenal of features, Facebook yesterday began implementing a system of verification for high-profile users. The company also recently announced plans to roll out its once controversial Timeline feature for brand pages, a development poised to significantly change the way businesses socially market their products.
Before anyone asks, the EU cookie directive has nothing to do with biscuits or baked products. Coming into force in May 2012, the directive will affect web site owners worldwide. The new law will require all websites to ask their visitors if they can store information about them. In layman’s terms this means that when…
Following on from our previous article on how to set-up and manage your Facebook Page, we now go into more detail on enhancing your businesses Facebook Page. Now it’s more important than ever to have a Facebook account representing your business. There are over 800 million users worldwide, with the average user logging in at…
In our social media age every business, however big or small, needs to have some kind of social standing. Sometimes people are daunted by social media – branding it to be ‘a social thing for the youth generation’, well, it’s not. There are over 800 million people logging in to Facebook, which means it’s…
Facebook is making the new timeline profiles mandatory and you will have a week to add or hide features and posts. Last year, we saw the social network roll out the new profile interface but it wasn’t until this week’s blog post that they announced the timeline will become mandatory for all users. When your…
President, Barak Obama, is inviting people to use ‘Hangouts’ on Google+ for a 45 minute chat on Monday (30th January). The US President, who already uses Facebook, Twitter and Tumblr, will be answering questions via the Google+ video feature – Hangouts.
