Anicca Digital was proud to play a part in an innovative public/ private partnership to train the marketers of the future how to respond to a live marketing brief. The agency was one of a number of partners in the project including Midlands-based luxury car brand Aston Martin, De Montfort...

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  Anicca Digital are taking their A10 Marketing Framework on the road! Ann Stanley, Managing Director at Anicca Digital created the A10 Marketing Framework, to  help you develop your digital marketing strategy.  Ann will provide a step by step guide to using the A10 Framework. In addition,...

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Ann Stanley was amongst a great line-up of international speakers at InOrbit 2019 in Slovenia. Her presentation was an Introduction to setting up and using Shopping Ads: Introduction to Shopping ads and product listing ads (PLA’s) Merchant Centre and Shopping feeds Shopping Ads Hierarchy...

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Experts in e-commerce and digital marketing brought their knowledge to Leicester yesterday for our annual E-Commercial Conference, sharing the latest updates in Paid Search, Organic Search, Social Media and Content. Big names including Sky and Thorntons Ferrero were among the speakers sharing their...

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The opening talk at 2018’s eCommercial conference was courtesy of our own Ann Stanley, updating attendees on new developments across paid media. The State of Digital Advertising in 2018 As changes in the political and economic world continue to churn, physical shops on the high street...

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As E-Commercial 2018 comes to a close, the last of our speakers, Andraž Štalec, CEO at digital marketing agency Red Orbit, shares his expertise on customer retention. With an increasing number of online retailers and a slowing growth of online user population, e-commerce businesses need a shift...

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Ross Davies, the founder of Nottingham-based web design agency Strafe Creative, kicked off the afternoon talks at this year’s e-Commercial conference. The talk covered the importance of using purpose-led design when putting together a website. With the average eCommerce conversion rate across...

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John Cave is Director of Shoptimised, a feed management software giving full control over product feed optimisation. He was at E-Commercial 2018 to share his top tips on optimising your product feed to improve click through rate, reduce wasted spend and increasing return on spend.    ...

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Our guest speaker, John Rowley, Digital Marketing Manager at Thorntons Ferrero, talked about elements to consider when creating an eCommerce customer journey on a large eCommerce site, from brand awareness through to data evaluation. How to Create a High-Quality eCommerce Customer Experience An...

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