13th June 2019 by Sarah Ross
With the recent news of Instagram’s biggest ‘cleanfluencer’, Mrs Hinch, falling foul of Advertising Standards Authority (ASA) rules, we’ve compiled some tips for brands and influencers on disclosing paid promotions. Sophie Hinchliffe, who has amassed a whopping 2.5 million followers on her...

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12th June 2019 by Brad Longman
Last Thursday, members of our agency ‘tech team’ headed down to London for the Digital Elite Day Conference. The Digital Elite Day is an advanced learning conference with two tracks, one for Analytics and CRO experts and one for Search, – if you haven’t been before...

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13th May 2019 by Ed Truman
This article shows you how to import ad spend cost data into Google analytics so that you can compare and measure the ROI of your different marketing campaigns. This includes campaign ad spend from Social Media, Banner Ads, Bing ads, Affiliate advertising and any other paid advertising that isn’t...

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16th April 2019 by Holly Kelly
Last week I had the pleasure of travelling down to the glorious Brighton for 2 days of jam-packed learning at Brighton SEO. Outside of the sunny weather and strolls on the beach the highlight was the newly introduced Paid Social Show – it certainly did not disappoint. Having recently ventured...

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8th April 2019 by Caroline Spence
Anicca Digital won three awards at The Drum Search Awards last week, making it the agency’s biggest awards haul to date. The awards won included PPC: Best Use of Data or Insights, Best B2B Campaign and the Grand Prix for its work for business utilities supplier, SwitchMyBusiness.   Agency...

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