15th August 2018 by Sian Morley
Google implemented smart bidding last year as a way to assist account managers and clients with the bidding process, allowing them to focus more on strategy and less on the day-to-day management. They began with the simple option to use enhanced CPC, which automatically adjusts your manual bids for...

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15th August 2018 by Holly Kelly
Understanding the profiles of your current customers can be hugely beneficial in learning how you can reach new ones. Building the picture of these users, however, can be a complex process with increasing levels of online activity and touch points before these users make the final conversion. There...

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10th August 2018 by Sukh Singh
If your WordPress site has been hacked you aren’t alone as this happens quite often where there aren’t at least basic plugins in place to scan and block malware. As a result of this happening often, there are tried and tested fixes and preventative measures you can employ to minimise the...

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31st July 2018 by Ed Truman
Combine Different Data Sources Within a Single Chart Data Studio is Google’s very powerful data visualisation tool which is great for bringing together data from multiple sources and presenting it in a highly visual and accessible way. With the introduction of data blending, it now allows...

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26th July 2018 by Jess Harvey
Anicca Digital is growing again, and as a result of that we are looking for a social media manager to join one of our fastest growing teams. Role We are looking for an experienced Social Media Manager to work on varied projects within our owned and earned department. You will report to the head...

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25th July 2018 by Katie Smith
As the world of social media continues to grow even larger, there is no sign of it slowing down. With social media becoming such a critical part of a brands marketing strategy, it’s important to maximise how you use it. There are hundreds of tools available online to assist with this activity but...

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9th July 2018 by Brad Longman
You are probably no stranger to being told ‘your website needs to be faster’, but if you’re still not doing anything about it then you might find yourself running into a few issues over the next few months. A recent study by Branded3 put page load speed within their top 10 ranking factors of...

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4th July 2018 by Stefan Bercik
When Google launched AdWords some 18 years ago, no one could have predicted that this would turn a small tech startup into one of the most valuable and influential companies in the world, that Google is today. Mobile phones were not yet “smart” back then and AdWords was a platform for...

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28th June 2018 by Sukh Singh
What is JavaScript? The 5th most popular programming language in the world, according to inc.com, that is used to program (i.e. change, manipulate things…) in web browsers and servers. A couple quick facts about JavaScript: It has nothing to do with Java. They are two different languages...

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