11th March 2020 by Jess Harvey
Due to continued growth here at Anicca, we are recruiting once again, this time for a Paid Media Account Manager. The Role The Paid Media Account Manager will be responsible for smooth and efficient delivery of the Pay-Per-Click (PPC) service. You will be responsible for liaising with clients to...

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29th October 2019 by Holly Kelly
In PPC there is a world of opportunity and data available, you just need to know where to look. When it comes to tools and resources there is usually a subscription fee involved and if you’re lucky you might benefit from a free trial. Over my years in the world of PPC, I have come...Read more...

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15th August 2019 by George Price
Google is currently testing a new feature that allows you to manage your campaign budget by setting a maximum monthly budget as opposed to just the regular option of using a daily budget. Upon selecting ‘month’ budget, Google will automatically multiply your set daily budget by 30.4 to give you...

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15th August 2019 by Brad Longman
When it comes to SEO, most of us will agree that earning backlinks can be one of the most challenging tasks to take on. If you look at any ‘Google Ranking Factor’ studies conducted, then you will almost always see that ‘Link Signals’ are still the number one ranking factor. Link building is...

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8th August 2019 by Sarah Ross
You have some company news and you’re keen to share it, but how do you know if it’s worth sharing beyond your owned media channels? News that may make a good blog post or interesting tweet isn’t necessarily going to interest a wider audience. A journalist’s job is to create content that is...

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11th July 2019 by Elona Jetullahu
What is Social Shopping? Social shopping is an ecommerce method which is the meeting point of social media and commerce. It is an essential strategy used on any social network or platform to promote products effectively at the sales phase of the customer journey. With many behavioural statistics...

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2nd July 2019 by Holly Kelly
Google Ads’ audience targeting has been developing considerably over the last 24 months and is now more insightful and data driven than ever before. Powered by Google’s 7 properties (Google Play, Maps, Gmail, Search, YouTube, Android and Chrome), spanning 1 billion+ monthly users it utilises...

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1st July 2019 by Sarah Ross
As the biggest SEO conference in the north, SearchLeeds has grown into a major event in the digital marketing calendar. Whatever your speciality – Content, Tech, PR, Paid Advertising – there’s something for all disciplines and all knowledge levels, making it a useful day out...

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