15th September 2021 by Brad Longman
When you come to optimise your website, it is common to only focus on the main search engines; Google or Bing and any search engines with market share in your region (Yandex and Baidu for example). But are you missing out on extra traffic through the smaller search engines? This is something...

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12th July 2021 by Caroline Spence
Do you have a nose for news and penchant for publicity? At Anicca Digital we are searching for a fantastic mid-level PR Account Manager to strengthen our PR and Content team.  Joining our 4-strong PR and Content team, we’ve created this role in response to a number of account wins for the...

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19th March 2021 by Elona Jetullahu
Not sure where to start on Instagram? Or, maybe you have been working on your Instagram business page for ages and just not seeing anything in return. This blog will feature eleven tips on how you can master your Instagram business page and truly own it with each and every post you send out...

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25th February 2021 by Sukh Singh
My approach towards algorithm updates It sounds quite simple, but I have always found that when planning for, dissecting, and recovering from Google’s algorithm updates, it’s good to think like a user and ask yourself “what type of user experience would I expect in this situation?”....

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22nd February 2021 by Amy Hayward-Paine
PR and Content Marketing are disciples offered by Anicca as part of its digital marketing support offer. During the Leicester Digital Live Conference in February, we introduced what PR is, what Content Marketing looks like, and how the two work effectively together. Defining PR According to the...

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8th February 2021 by Jayesh Mistry
Not a surprise and something we all saw coming…Google has announced that as of February 18th Broad Match Modified (BMM) keywords and phrase match keywords will start to match the same user searches. Phrase match keywords will become the norm and BMM keywords will be phased out. Google gave the...

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18th December 2020 by Bakti Jethwa
LinkedIn Ads: Targeted and Focused US retail merchant John Wanamaker famously stated that he knew that half of his advertising budget was wasted but he didn’t know which half. Fast forward nearly 100 years and not only can we know how much of our advertising spend might be wasted, we can target...

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