Not a surprise and something we all saw coming…Google has announced that as of February 18th Broad Match Modified (BMM) keywords and phrase match keywords will start to match the same user searches. Phrase match keywords will become the norm and BMM keywords will be phased out. Google gave the...

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Google has announced a significant change to the way its shopping platform will work, which will now allow any business owner who sells products online to list their items for free. Previously all Google Shopping placements were bid on and paid for within the Google Ads platform. The plan has been...

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As we settle into week five of the UK’s COVID-19 lockdown, the Anicca Digital team is still working hard behind the scenes to adapt our clients’ marketing activities to new audience habits. At the start of lockdown we shared advice in our blog post Managing Your Digital Marketing Strategy...

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As the digital world continues to be dominated by news of the global Coronavirus pandemic, brands and marketers are facing tough decisions about their online presence and digital campaigns. At Anicca Digital, we are seeing an increase in clients contacting us for advice on how to adapt their...

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Due to continued growth here at Anicca, we are recruiting once again, this time for a Paid Media Account Manager. The Role The Paid Media Account Manager will be responsible for smooth and efficient delivery of the Pay-Per-Click (PPC) service. You will be responsible for liaising with clients to...

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In PPC there is a world of opportunity and data available, you just need to know where to look. When it comes to tools and resources there is usually a subscription fee involved and if you’re lucky you might benefit from a free trial. Over my years in the world of PPC, I have come...Read more...

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Google is currently testing a new feature that allows you to manage your campaign budget by setting a maximum monthly budget as opposed to just the regular option of using a daily budget. Upon selecting ‘month’ budget, Google will automatically multiply your set daily budget by 30.4 to give you...

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Google Ads’ audience targeting has been developing considerably over the last 24 months and is now more insightful and data driven than ever before. Powered by Google’s 7 properties (Google Play, Maps, Gmail, Search, YouTube, Android and Chrome), spanning 1 billion+ monthly users it utilises...

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  There are multiple ways to quantify your advertising spend in Google Ads with conversion tracking actions. Google website phone tracking is one of the key ways you can measure your ads performance by tracking phone calls from both your Google Ads and on your website. Google website phone...

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