8th April 2019 by Caroline Spence
Anicca Digital won three awards at The Drum Search Awards last week, making it the agency’s biggest awards haul to date. The awards won included PPC: Best Use of Data or Insights, Best B2B Campaign and the Grand Prix for its work for business utilities supplier, SwitchMyBusiness.   Agency...

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13th March 2019 by Akhil Sakaria
As Google AdWords evolved into Google Ads, their machine learning has evolved too since the last time we looked at automation and the sheer volume of automated bidding strategies and Smart campaigns for each campaign type out there can be quite intimidating. Not to worry, we’re here to breakdown...

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11th March 2019 by Dan Allen
Shopping ads, or PLA (Product Listing Ads) as they are often referred to, are the visual product adverts that Google show for product related searches often at the top of search engine results and within the shopping tab of Google. Within the UK, shopping ads currently drive 82% of retail search ad...

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18th February 2019 by Ed Truman
We recently hosted a client seminar in which we shared some of the latest tools and tactics for improving your business marketing. Below are the slides taking from our Seminar. Getting Started on Amazon by Holly Kelly Conversational Commerce & Chatbots by Stefan Bercik Understanding the Value...

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25th January 2019 by George Price
If you have been managing search advertising for a while, it can become difficult to keep coming up with original ideas for advert text, especially ideas that nicely fit to varying ad formats and character limits that are in place on the different platforms. Also regular ad testing is an important...

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17th December 2018 by Akhil Sakaria
If you are a Google Ads user, you may see numerous Impression Share (IS) metrics floating around, whether it’s Search top IS, Search abs. top IS or Impr. (Abs. Top) IS%. This article will break down all the Impression Share metrics (new and old), how you can improve Impression Share and how you...

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6th December 2018 by Holly Kelly
When it comes to Google Ads, formerly Google AdWords, there are a lot of factors that can impact on your results and unless you have intimate knowledge of the platform it can be a minefield trying to know what to look for. Thankfully there are many digital agencies and freelancers out there that...

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