9th May 2018 by Stefan Bercik
Have you ever wondered how your ads compare to your competitor’s ads? What is your market share on the Google search or display network? How often are your ads NOT shown even when they could be? All of these metrics can easily be found in AdWords, however their potential is often overlooked....

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30th April 2018 by Gurpreet Bassi
On Friday 27th April, members of the Anicca Digital team headed over to Brighton for BrightonSEO. As a PPC enthusiast I was interested to see what the paid search / PPC track had to offer. Read on for a summary of some of the topics covered and the key take-aways… The Hidden Potential of...

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6th April 2018 by George Price
Nowadays, businesses need to consider how best to utilise online marketing methods to reach prospective customers.  The reality is that for most people delving into the digital landscape of paid advertising, it can seem like a complicated and costly process. To address this issue, search engines...

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28th March 2018 by Holly Kelly
Amazon is an ever-growing force in the world of online shopping with sales up by nearly a third in 2017 (BBC News 2018). This was spurred on by growth in its Prime delivery service with sign-ups to Amazon Prime at their highest level to date, both in the US and worldwide. With this in mind...Read...

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2nd March 2018 by Sian Morley
The new AdWords interface is now available for all users, if you want an advantage over your competitors, then we have the perfect guide to all the latest features. These are only available to those that have switched to the new interface. 1. Promotion Extensions A promotion extension is a great...

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8th November 2017 by Alex Gillham
Our annual E-Commerical conference kicked off with Anicca Digital’s MD Ann Stanley’s talk on using Paid Channels as part of a multi-channel strategy. Filled with actionable advice, the talk was a tour of how Google AdWords can act as the essential glue between SEO, PR, Content Marketing and...

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2nd November 2017 by Sarah Potter
Think the run up to Christmas is the peak for retail and eCommerce sales? Think again.   Seasoned search marketing professional Simon Jacobson of Bing has been examining the numbers. December’s traditional peak in sales has now been usurped by an American import, as Black Friday (followed...

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