8th February 2021 by Jayesh Mistry
Not a surprise and something we all saw coming…Google has announced that as of February 18th Broad Match Modified (BMM) keywords and phrase match keywords will start to match the same user searches. Phrase match keywords will become the norm and BMM keywords will be phased out. Google gave the...

Read more
11th March 2020 by Jess Harvey
Due to continued growth here at Anicca, we are recruiting once again, this time for a Paid Media Account Manager. The Role The Paid Media Account Manager will be responsible for smooth and efficient delivery of the Pay-Per-Click (PPC) service. You will be responsible for liaising with clients to...

Read more
29th October 2019 by Holly Kelly
In PPC there is a world of opportunity and data available, you just need to know where to look. When it comes to tools and resources there is usually a subscription fee involved and if you’re lucky you might benefit from a free trial. Over my years in the world of PPC, I have come...Read more...

Read more
15th August 2019 by George Price
Google is currently testing a new feature that allows you to manage your campaign budget by setting a maximum monthly budget as opposed to just the regular option of using a daily budget. Upon selecting ‘month’ budget, Google will automatically multiply your set daily budget by 30.4 to give you...

Read more
2nd July 2019 by Holly Kelly
Google Ads’ audience targeting has been developing considerably over the last 24 months and is now more insightful and data driven than ever before. Powered by Google’s 7 properties (Google Play, Maps, Gmail, Search, YouTube, Android and Chrome), spanning 1 billion+ monthly users it utilises...

Read more
25th June 2019 by Dan Allen
  There are multiple ways to quantify your advertising spend in Google Ads with conversion tracking actions. Google website phone tracking is one of the key ways you can measure your ads performance by tracking phone calls from both your Google Ads and on your website. Google website phone...

Read more