When Google launched AdWords some 18 years ago, no one could have predicted that this would turn a small tech startup into one of the most valuable and influential companies in the world, that Google is today. Mobile phones were not yet “smart” back then and AdWords was a platform for...

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I’ve seen a few guides online on how to turn off auto ad suggestions in Google AdWords, either they weren’t easy to follow or told me the wrong place altogether. I’m hoping this guide will quickly and correctly show you how to turn off auto ad suggestions within the new AdWords interface with...

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According to Forbes, B2B customers are now progressing 70% of the way through the purchase funnel before engaging a sales representative (Forbes, Dec 2017). Your digital content is the key to securing that end sale, so delivering a consistent and informative message is essential. Here we look at 5...

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Have you ever wondered how your ads compare to your competitor’s ads? What is your market share on the Google search or display network? How often are your ads NOT shown even when they could be? All of these metrics can easily be found in AdWords, however their potential is often overlooked....

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On Friday 27th April, members of the Anicca Digital team headed over to Brighton for BrightonSEO. As a PPC enthusiast I was interested to see what the paid search / PPC track had to offer. Read on for a summary of some of the topics covered and the key take-aways… The Hidden Potential of...

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In an AdWords ad, have you ever noticed the postcode at the end of the headline? This method dramatically increases conversions, do you want to learn how to do this? Here’s an easy five-step guide on how to show your target audience’s postcode or city within the ad targeted to them, this...

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Nowadays, businesses need to consider how best to utilise online marketing methods to reach prospective customers.  The reality is that for most people delving into the digital landscape of paid advertising, it can seem like a complicated and costly process. To address this issue, search engines...

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Amazon is an ever-growing force in the world of online shopping with sales up by nearly a third in 2017 (BBC News 2018). This was spurred on by growth in its Prime delivery service with sign-ups to Amazon Prime at their highest level to date, both in the US and worldwide. With this in mind...Read...

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The new AdWords interface is now available for all users, if you want an advantage over your competitors, then we have the perfect guide to all the latest features. These are only available to those that have switched to the new interface. 1. Promotion Extensions A promotion extension is a great...

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