When you sell on Amazon you will have different options available to you dependant on whether you are the brand owner or a third-party seller. If you are a third-party seller then you will set up on Amazon under a Seller Central account, if you are the brand owner then you may be presented...

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“We do not want to run a PPC campaign for brand keywords, because we’re already in the top position in organic search anyway. It’s just a waste of money.” – PPC Client.   This is the most common argument of companies that do not want to do branded PPC campaigns...

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Anyone who is familiar with marketing will know the importance of choosing the right message when advertising, considering what message will best entice the reader to take the actions that you desire them to. As people will react differently to different messages, it is important to work out which...

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We’re officially in the “Google Ads” era and Google have been quick to roll out the changes to the AdWords platform, and now search ads are getting a revamp too. Google is now allowing users to add a third headline and a second description. Not only are you allowed a second description, but...

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Google implemented smart bidding last year as a way to assist account managers and clients with the bidding process, allowing them to focus more on strategy and less on the day-to-day management. They began with the simple option to use enhanced CPC, which automatically adjusts your manual bids for...

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Understanding the profiles of your current customers can be hugely beneficial in learning how you can reach new ones. Building the picture of these users, however, can be a complex process with increasing levels of online activity and touch points before these users make the final conversion. There...

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When Google launched AdWords some 18 years ago, no one could have predicted that this would turn a small tech startup into one of the most valuable and influential companies in the world, that Google is today. Mobile phones were not yet “smart” back then and AdWords was a platform for...

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I’ve seen a few guides online on how to turn off auto ad suggestions in Google AdWords, either they weren’t easy to follow or told me the wrong place altogether. I’m hoping this guide will quickly and correctly show you how to turn off auto ad suggestions within the new AdWords interface with...

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According to Forbes, B2B customers are now progressing 70% of the way through the purchase funnel before engaging a sales representative (Forbes, Dec 2017). Your digital content is the key to securing that end sale, so delivering a consistent and informative message is essential. Here we look at 5...

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