As the digital world continues to be dominated by news of the global Coronavirus pandemic, brands and marketers are facing tough decisions about their online presence and digital campaigns. At Anicca Digital, we are seeing an increase in clients contacting us for advice on how to adapt their...

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Due to continued growth here at Anicca, we are recruiting once again, this time for a Paid Media Account Manager. The Role The Paid Media Account Manager will be responsible for smooth and efficient delivery of the Pay-Per-Click (PPC) service. You will be responsible for liaising with clients to...

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In PPC there is a world of opportunity and data available, you just need to know where to look. When it comes to tools and resources there is usually a subscription fee involved and if you’re lucky you might benefit from a free trial. Over my years in the world of PPC, I have come...Read more...

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Google is currently testing a new feature that allows you to manage your campaign budget by setting a maximum monthly budget as opposed to just the regular option of using a daily budget. Upon selecting ‘month’ budget, Google will automatically multiply your set daily budget by 30.4 to give you...

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Google Ads’ audience targeting has been developing considerably over the last 24 months and is now more insightful and data driven than ever before. Powered by Google’s 7 properties (Google Play, Maps, Gmail, Search, YouTube, Android and Chrome), spanning 1 billion+ monthly users it utilises...

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  There are multiple ways to quantify your advertising spend in Google Ads with conversion tracking actions. Google website phone tracking is one of the key ways you can measure your ads performance by tracking phone calls from both your Google Ads and on your website. Google website phone...

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Anicca Digital won three awards at The Drum Search Awards last week, making it the agency’s biggest awards haul to date. The awards won included PPC: Best Use of Data or Insights, Best B2B Campaign and the Grand Prix for its work for business utilities supplier, SwitchMyBusiness.   Agency...

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When it comes to your digital marketing strategy, paid media is likely to play a large and important role in ensuring your product or service reaches your potential customers. If you haven’t yet considered paid media in your strategy, then you are more than likely missing a trick. There are many...

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Ann Stanley was amongst a great line-up of international speakers at InOrbit 2019 in Slovenia. Her presentation was an Introduction to setting up and using Shopping Ads: Introduction to Shopping ads and product listing ads (PLA’s) Merchant Centre and Shopping feeds Shopping Ads Hierarchy...

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