PR and Content Marketing are disciples offered by Anicca as part of its digital marketing support offer. During the Leicester Digital Live Conference in February, we introduced what PR is, what Content Marketing looks like, and how the two work effectively together. Defining PR According to the...

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Quick Links: What is Public Relations? What makes a story newsworthy?: Digital PR tips Create your first PR Campaign plan What is Public Relations? What is Public Relations? Many of us probably think we know a bit about Public Relations (PR) and it’s fair to say that in the age of the spin...

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As we settle into week five of the UK’s COVID-19 lockdown, the Anicca Digital team is still working hard behind the scenes to adapt our clients’ marketing activities to new audience habits. At the start of lockdown we shared advice in our blog post Managing Your Digital Marketing Strategy...

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You have some company news and you’re keen to share it, but how do you know if it’s worth sharing beyond your owned media channels? News that may make a good blog post or interesting tweet isn’t necessarily going to interest a wider audience. A journalist’s job is to create content that is...

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As the biggest SEO conference in the north, SearchLeeds has grown into a major event in the digital marketing calendar. Whatever your speciality – Content, Tech, PR, Paid Advertising – there’s something for all disciplines and all knowledge levels, making it a useful day out...

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With the recent news of Instagram’s biggest ‘cleanfluencer’, Mrs Hinch, falling foul of Advertising Standards Authority (ASA) rules, we’ve compiled some tips for brands and influencers on disclosing paid promotions. Sophie Hinchliffe, who has amassed a whopping 2.5 million followers on her...

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Is the pen mightier than the sword? Then now’s the time to prove it by applying for our Content Marketing Manager vacancy at Anicca Digital. If storytelling is your bag and you can turn a few words into a ballad of our age then this is the position for you. Join our merry band of...Read more...

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Anicca Digital was proud to play a part in an innovative public/ private partnership to train the marketers of the future how to respond to a live marketing brief. The agency was one of a number of partners in the project including Midlands-based luxury car brand Aston Martin, De Montfort...

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Forget using separate approaches for SEO and PR. For a successful campaign that delivers maximum coverage with added SEO benefits, you need an integrated approach from the start. PR coverage is essential for building brand awareness, but it can also support the type of quality link building that is...

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