Influencers have become key to brand story-telling. In fact, 2017 was the year that digital influencers overtook celebrities as the most popular choice for brand endorsements for the first time, according to Celebrity Intelligence’s Age of Social Influence report. With Instagram providing quick...

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What Is Influencer Marketing? Influencer Marketing is where you use an individual’s influence to amplify your business message or campaigns. This can be through a number of mediums. It is a relationships based co-operation, and not just solely a monetary partnership. The popularity of using...

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If you have a shoestring marketing budget, it’s essential to be a bit more creative to see how far your budget will stretch. For product marketers, one of your objectives could be getting free (and positive) publicity for your product.  You will be pleased to hear that you don’t have to spend...

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Video, in particular live video, has been hot property in 2016, and the trend is set to continue through to 2017, especially for Facebook Live. Despite its late interest into the live streaming arena, Facebook is definitely the platform dominating its competitors. The social network is making a...

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The rise of online shopping has seen a huge shift in the way that consumers seek information, meaning that traditional PR is not the only way to run a successful campaign. Think about when you purchase something online, where do you go for further information? Rather than trusting what a company...

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What You Need to Know to IG Your Business Instagram, the photo-sharing app set up in 2010 which is still free-to-use, released figures in September 2015 showing over 400million active monthly users, a figure that’s hard to ignore. With such a huge audience available to small, medium and large...

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Anicca Digital and Waltham Forest College joined forces to host the college’s first Digital Marketing Day. The day, aimed at small businesses, consisted of six workshops covering everything from advice on developing an effective website to SEO tips and tools and an introduction to public...

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Due to a series of account wins, an exciting opportunity has arisen for a PR Account Manager to join a fast growing digital consultancy based in Leicester. In return, we offer a highly competitive salary and excellent benefits package. PR Account Manager – salary £25,000 – £29,000 (depending...

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  At Anicca we’re constantly developing our services to keep up with the ever changing world of digital (and offline, for that matter) marketing. Our latest offering, Public Relations, seemed like a logical step towards bridging the gap between online and offline brand authority....

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