Ann Stanley MD of Anicca Digital successfully pitched to speak at SMX London last this week. The conference is organised by Search Engine Land and was chaired by Chris Sherman. The London event is held annually in May and this is the third time that Ann has spoken at the London event. The event is actually part of an international series with a number of conferences held in the USA and across Europe and now internationally. Ann has previously spoken at the Stockholm event.
The conference has two tracks over 2 days, covering the main subjects that are hot in search. Ann was on one of the AdWords panels – Amazing Paid Search Tactics & Tools. This was moderated by Matt Van Wagner (who also spoke on using clever ways of using Google Display ads and Magnus Nilsson who presented some interesting ways of using AdWords scripts to create dynamic ads.
You can download Ann’s presentation, which includes tips on using Product Listing ads (these have replaced the free shopping results in Google) and the new and controversial Enhanced ads.