The Amazon gold rush is over. In its place lies a more sophisticated, more challenging, yet ultimately more rewarding landscape where success belongs to those who understand a fundamental truth: converting better trumps shouting louder every single time. At EPIC25, Emma Bagley from ZEAL Agency delivered a masterclass in navigating Amazon’s evolved ecosystem—one where rising…
Amazon Ads utilises Pay Per Clicks Advertising (PPC) on the Amazon platform. This can be used to advertise products or brands on Amazon, that can be shown on the desktop or Amazon app, as well as remarketed on other platforms like Instagram and Facebook. Amazon Ads works on an auction-based PPC method, so to advertise…
When you sell on Amazon you will have different options available to you dependant on whether you are the brand owner or a third-party seller. If you are a third-party seller then you will set up on Amazon under a Seller Central account, if you are the brand owner then you may be presented with…
Amazon is an ever-growing force in the world of online shopping with sales up by nearly a third in 2017 (BBC News 2018). This was spurred on by growth in its Prime delivery service with sign-ups to Amazon Prime at their highest level to date, both in the US and worldwide. With this in mind…