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E-Commercial 2018 – How To Create A Winning E-Commerce Customer Journey

ByEd Truman

Our guest speaker, John Rowley, Digital Marketing Manager at Thorntons Ferrero, talked about elements to consider when creating an eCommerce customer journey on a large eCommerce site, from brand awareness through to data evaluation. How to Create a High-Quality eCommerce Customer Experience An online customer journey will have many touchpoints, including brand awareness increase through…

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The Benefits of Using Channel Advisor for Ecommerce Management

ByAnn Stanley

Channel Advisor is a system which basically runs multi-channel ecommerce platforms for you and helps you to tailor your product so that anyone anywhere can find it, and you. This week we’ve asked our ecommerce guru Darren Wynn what he believes the benefits of using Channel Advisor are. Basically, we’ve asked him why Channel Advisor is…